when you think of hooters, what’s the first thing that comes to your mind? did hooters manila deliver?
that’s not a trick question. it’s a legitimate marketing research question.
restaurants, even hooters have brand equities, they have brand images. and it is that brand equity why we go to particular restaurants. we forever associate brand images to restaurants.
doughnuts – crispy creme. chicken – KFC. coffee – starbucks.
and hooters – ?
hooters = boobs!
what? boobs? is that food? well, boobs aren’t food (at least not edible) but let’s be honest here, when you say hooters, the first thing or first pair that comes to mind are female boobs. i don’t think anyone has ever said steak, ribs, soup or salad when you say the word hooters.
simply put, perhaps to annoy the feminists, big female boobs is what hooters is known for. and it is these pairs of reasons that hooter girls are famous for and most probably the most photographed waitresses in the whole world. just like the hooter girl on the picture, what she has in front of her, a pair that are proud and smart is what hooters is known for.
that’s really very hard to explain to my 10 year old son – “son, let’s have dinner at hooters, i want to look at some things.” but that’s a separate story all together.
don’t blame me, the hooters logo says the same thing, too. ok, so an owl hoots and that explains the image of the animal being there. sure, the eyes of owls are huge but the shape of the eyes and the two dots are conveniently placed in the middle of each eye and that tells us exactly what we are supposed to look at, well ok and to hoot at.
read in full about hooters and hooters manila here (also, view pictures) : http://the-wawam-file.blogspot.com/search/label/hooters
watch video of hooters girls manila dance here: http://pinoyoutube.wordpress.com/ or click here: http://pinoyoutube.wordpress.com/2009/06/30/hooters-girls-manila-dance-to-ymca/
angelica panganiban’s sexy body, or is it?
read more and view more pictures on angelica panganiban’s sexy body here:
quick view of angelica panganiban’s sexy body here : http://wawam.wordpress.com/2008/06/09/truth-in-advertising-the-photoshop-miracle-on-angelica-panganiban/
what about angelica panganiban’s sexy body? find out the truth about angelica’s sexy body here, look at the pictures: http://the-wawam-file.blogspot.com/search/label/angelica%20panganiban