maggi magic sarap and judy ann santos a dream ad – that stays in your dreams

here is a tv ad that’s a dream – judy ann santos appearing in a maggi magic sarap commercial. a dream in that sense that this as is only possible in your dream. where is the credibility and believability in seeing a superstar like judy ann santos going to a a palengke to shop for food, dressed like that and in a palengke that only exist in a production designer’s sketch pad? read about it here : http://the-wawam-file.blogspot.com/

view here or click this link to go to YouTube to view : http://www.youtube.com/watch?v=D082Lxm7k5Q

blackberry storm – storming its brand equity into a marketing blunder

blackberry just launched its blackberry storm cellphone as the iphone killer. since iphone’s launch, the market has been on a mad scramble to launch the iphone killer.

is the blackberry storm the the iphone killer or will it kill itself? this blackberry storm suffers from a critical brand equity flaw. question is will consumers see this brand equity flaw as a big turn off or will they bite.

read about it here : http://the-wawam-file.blogspot.com/

APO in san miguel beer christmas ad

there’s a san miguel beer christmas ad that has the APO singing chritmas joy.

it’s a great ad – a combination of a good song and good boys.

view it here : http://the-wawam-file.blogspot.com/

Brain Food # 5: The Complete Calvin & Hobbes, the ultimate collection

this is the ultimate calvin & hobbes —- the complete set, as in all the work in hardcover, full color and in actual size as drawn by the author. this is also available at top bookstores in manila.

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New York Times best-seller!

“Watterson’s imaginative approach to his material and his inventive graphics have made Calvin and Hobbes one of the few universally admired by other cartoonists.” —Charles Solomon, Los Angeles Times Book Review

Calvin and Hobbes is unquestionably one of the most popular comic strips of all time. The imaginative world of a boy and his real-only-to-him tiger was first syndicated in 1985 and appeared in more than 2,400 newspapers when Bill Watterson retired on January 1, 1996.

The entire body of Calvin and Hobbes cartoons published in a truly noteworthy tribute to this singular cartoon in The Complete Calvin and Hobbes. Composed of three hardcover, four-color volumes in a sturdy slipcase, this edition includes all Calvin and Hobbes cartoons that ever appeared in syndication. This is the treasure that all Calvin and Hobbes fans seek.

read about calvin & hobbes here : http://the-wawam-file.blogspot.com/search/label/calvin%20and%20hobbes

will a convicted criminal be the philippine’s next president?

the philippine election for president is scheduled for 2010. there are now presidentiables.

election surveys are also being conducted now. a most recent poll show erap is among the top 3 – erap the convicted criminal is set to become the next president?

 

 

 

 

read about it here : http://2010presidentiables.wordpress.com/

thailand’s Cheers Beer, definitely something to cheer about

it’s not just to cheer, but to applaud thailand’s cheers beer.

we have seen so many beer ads that show celebration, but the type of celebration cheers beer do is the best kind.

view the ads here : http://the-wawam-file.blogspot.com/

remember janina san miguel, philippine candidate to the 2008 Miss World pageant? something new about her!

this is probably the most humiliating thing the whole country has ever watched on philippine television. it’s supposed to be of beauty but all we saw was ugliness. and national shame.

whatever happened to janina san miguel? find out here: http://the-wawam-file.blogspot.com/search/label/janina%20san%20miguel

sarah palin voted for barack obama!

no, the photo on the left was not posted incorrectly. that’s intentional.

i was surprised, too just as you felt surprised by the inverted photo – srah palin actually voted for barack obama. that came from the interview she gave when arrived at the governor’s office in alaska when she returned home from the campaign.

at first i thought the world has gone upside down. but it is clear, sarah palin voted for barack obama. read in full here : http://the-wawam-file.blogspot.com/

apple continues to bite mocrosoft vista, says in it’s ad “DON’T GIVE UP ON VISTA”

“Don’t give up on Vista” – yes, those words are on an apple ad selling macs.

it’s not meant to sell vista, in fact the intent is the opposite. apple continue to take bites off vista’s product failures and actual very bad consumer experience on vista.

this kind of competitive advertising is every adman’s dream – you’re competition has an inferior product and you have a lot of funds to exploit the situation.

read about it here :  http://the-wawam-file.blogspot.com/

Tide Detergent’s christmas ad 2 steps away from brilliance

we love to watch christmas ads. actually, we love to see anything that is christmas. this tide detergent is an exceptional christmas ad. it’s not the ordinary and it is the unexpected.

but this ad we think is two steps away from brilliance. read in full here : http://the-wawam-file.blogspot.com/

headlines on obama win

Philippine Daily Inquirer (PDI) headline : black in white house

landslide win for Obama!

• pensylvania goes to obama
• obama is performing much better than previous democratic presidential candidates across practically all states

the mccain losing marketing strategies, strategy #2 : sarah palin

WAWAM! will be looking at exactly the same things that a political analyst or strategist will be looking at in analyzing the campaigns. but WAWAM! will look it at from the eyes of a marketing and advertising man. these strategies and analysis can be written into marketing plans of brands and it will make sense and most likely work.

or in this case not work.

we’re on strategy # 2 in mccain’s losing marketing strategies – srah palin.

read about it here : http://the-wawam-file.blogspot.com/

US election guide for tuesday night

double click image for larger view

obama’s winning marketing strategies, strategy # 3 : down home presence

if obama was a consumer brand, we will describe strategy # 3 as excellent down-scale distribution where the brand is made available and sold in down-scale retail stores, those located right beside homes of consumers or mom and pop stores (sari-sari stores in the philippines).

obama is not a consumer brand, but the same marketing strategy has been applied here. read about it here: http://the-wawam-file.blogspot.com/

mccain’s losing marketing strategies, strategy # 1 : personality

we have started to look at the obama winning marketing strategies. WAWAM! now momentarily shifts to mccain’s losing marketing strategies.

we are looking at what the campaigns have done and extracted the marketing strategies as if they were cosumer brands.

 

read about it here : http://the-wawam-file.blogspot.com/