kim chiu with her period rides the neck of gerard anderson – whisper sanitary pad’s eww, eww, eww tv spot

sure, ads that demonstrate on screen product efficacy are good ads.  those are the kinds of ads we like to see. they sell very well.

if you were kim chiu and you had menstruation and wearing a sanitary pad, will let gerard anderson, your man, to lie on your lap like in this picture?

but does it work when you show in a tv ad kim chiu, a popular teen star who has her menstruation rides the neck of her boyfriend, gerard anderson? that body part of the woman where you put the sanitary pad on not only leaks menstruation but also smells. and when you have your period, do you really want to have it on the neck of your boyfriend?

ewww. ewww. and another ewww. 

i don’t think there is a filipina alive today who will EVER, EVER agree to do something like that in real life when she has her period. there is no way a woman will ever do that. even if she uses a dozen whisper sanitary pads on that body part of hers.

this whisper ad is over the edge of sanity and stupidity. i think it succeeds on the torture test idea only in the minds of the ad agency that created it. it fails on believability, empathy and definitely wins on the ewww and ewww factor.

this is a WAWAM!

read in full here: http://the-wawam-file.blogspot.com/2009/04/whisper-sanitary-pads-ewwww-tv-ad-with.html