pantene shampoo tv ad – shine it did not

this is an enjoyable tv ad to watch. but ads are supposed to do more than just make us enjoy watching it. this ad fails in that part.

i forgot – this is a tv ad for pantene, a shampoo brand. yes, shampoo for the hair. but lets not get into that. its not that important.

the other part that this ad is asking us is what science fiction movies asks us to do and it is the only way we can appreciate this tv ad. we all know what science fiction movies are – they are make believe, the exact meaning of the word “fiction”. the only way we can appreciate a science fiction movie is for us to suspend logic, throw away common sense, ignore truth and yes forget about science. there is much irony there - to enjoy a science fiction movie, we need to forget science.

that is the only way to do it. in a science fiction movie, we need to believe super heroes are real. humans in human life forms can fly and women have super powers. if we don’t do it that way, there is no point in watching the movie as none of it will make sense.

read in full here: http://the-wawam-file.blogspot.com/2009/09/pantene-shampoo-thailand.html

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