Home > marketing & advertising around the world, Philippine Advertising, Philippine Marketing > 2009 (21st) Philippine Advertising Congress moved to Subic, Baguio junked

2009 (21st) Philippine Advertising Congress moved to Subic, Baguio junked

moving the november ad congress out of baguio and moving it to subic instead is a very wise move.

we think it will benefit baguio and its residents as it will allow them to totally focus on rebuilding their city. having the thousands of ad people in baguio at this time will only divide their attention and efforts, plus the ad congress will add strain and pressure on an already weakened infrastructure.

it would also be much better for congress participants as they will no longer have to worry about what they do during the congress. just driving to baguio for the congress will be extremely difficult on its own, staying in the city in the way that baguio is will be no different.

we wish baguio well and we look forward to subic.

21st Ad Congress moved to Subic 
Philippine Daily Inquirer
First Posted 05:44:00 10/17/2009

MANILA, Philippines — The trail of destruction across northern Luzon left by Tropical Storms “Ondoy” (international codename: Ketsana) and “Pepeng” (Parma) has forced the Advertising Board of the Philippines (AdBoard) to hold the 21st Philippine Advertising Congress (PAC) closer to Metro Manila instead of Baguio as originally planned.

“It is with reluctance that we withdraw from Baguio, as the city has been most supportive and generous to the 21st PAC from the planning stages right until this moment when preparations are near completion,” the PAC said on its website.

Instead, the ad congress scheduled on Nov. 18-21 will take place in Subic.

“We have never doubted Baguio’s resilience nor its readiness to accommodate the 21st PAC in spite of the disaster. But the further strain thousands of delegates and participants would subject the already weakened northern Luzon infrastructure would put their safety and that of the local people’s at risk,” the PAC said.

Despite the short notice and various requirements, Subic authorities have readily agreed to host the 21st PAC.

Dedicated to victims

The sufferings of the victims of Ondoy and Pepeng are not lost on the advertising industry.

“The 21st PAC is the best time for the industry to come together and reflect on ways to be of service to the typhoons’ victims and to respond to the call of nation rebuilding. Our economy must not come to a standstill. We must help drive the local economy back on its feet,” the PAC said.

“We dedicate the 21st PAC to the victims of the northern Luzon calamity. Part of our proceeds will be donated to the Red Cross for rehabilitation efforts in northern Luzon. This ad congress has heart and a cause. We enjoin all members of the industry to be an active part of this endeavor,” it added.

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