“Pilipinas Kay Ganda” logo plagiarized from Poland?

source of Poland’s logo: http://www.poland.travel/en

the similarity between the two logos are just too close to ignore.

• the fonts are identical – look at the letters “P” and “a”
• the letter “l” as a tree is exactly the same idea and a very close rendition
• both have waves at about the same location
• same use of bright colors
• brand character is identical

aside from having the same executional elements between the two logos, the design concept is exactly the same.

there is so much talk, mostly criticism of  the new ad campaign for the country’s tourism brand, this will surely add fuel to the fire.

the line was supposed to be the work of Campaigns & Grey Advertising. is the logo also made by them?

it’s amazing how a graphics designer can copy  something so closely for a brand that is within the same category – country tourism and country branding. countries are competitive brands, it is rare that one competitor copies the logo of another in almost exactly the same way.   uniqueness is one of the most revered principles of advertising. almost a twin to that is originality. originality and uniqueness were obviously lost on the logo they did  for the philippines.

branding is supposed to set one brand from the other. this logo goes the opposite way. how in the world did the ad or design agency think it is okay to present these logo designs to their clients?

the other part of country advertising is it is supposed to inspire pride  among its citizens. this one does not do that. rather than pride the logo inspires embarrassment.

clearly, this is the ad or design agency’s fault. the agency either copied the logo intentionally or they did not do enough research before presenting the design to the client.  unfortunately, it is the client, the DOT who is taking all the flak for their errors.

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