ad review: “Pangmadaliang Sarap, Pangmatagalang Hirap” has 2 fatal errors

in our ad review, the above ad suffers from two fatal errors -positioning RH as anti-sex and the bigger fatal  error, as anti-children. we think that error was brought about by a lack or no strategy and consumer insight.

rerad about it here: http://on.fb.me/niFq2p

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