Home > marketing & advertising, marketing & advertising around the world, mindscape landmark > New Balance ad blooper – also need to pursue excellence in grammar

New Balance ad blooper – also need to pursue excellence in grammar

i was impressed by the number of New Balance billboards in Boston, MA – they were like all over the place. it’s hard to miss them, they are in the subway and the streets in almost every place where billboards are allowed.

but being impressed stopped there as i read the headline.

first time i saw the billboard was when i was riding the subway train. it passed my view for a few seconds, something got lit up in my mind – was that what i read? it bothered me throughout the train ride and kept assessing the words. i told myself i have to look at their billboard again to make sure i read the right thing and take pictures of them.

the New Balance billboard had this headline : ” To Light, Liberty and the pursuit of excellent

NB 1

i liked the subtle touch on patriotism, specially when at the time i was in Boston, the Boston marathon bombing just happened and the city was still looking for the perpetrators.  being patriotic which was what the billboard sort of said was a good thing for the brand.

i thought to myself, okay it’s good they want to get to “light”, truth (?) and liberty, but to the “pursuit of excellent”? that was shattering, New Balance needs to take on the “pursuit of excellence” in grammar.

DSC_1492

that does not end there. just now, we checked the New Balance website (http://www.newbalance.com/) and we found this one. The need to pursue “summertime excellence” in grammar.

new bal site

this is a WAWAM!

 

~~mindscape landmark~~

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