Home > advertising, mindscape landmark, WAWAM! What A Waste Of Advertising Money > iReader ads meant to sell ebooks but also sells books

iReader ads meant to sell ebooks but also sells books

i saw these ads at Flipboard and at first glance and without reading the copy (text) yet, just seeing the visuals, i thought wow this is a great ad for books.

i thought, yes that is what happens when you read a good book – the story that it tells in words come alive to you in 3D, like a diorama or (my favorite) pop up books. when stories are written very well, they take flesh and you see the action in described in the book, not just imagine it.

20130801-092054.jpg

i clicked the picture of the ad to read the text and i was surprised – the ad was actually selling ebooks and not books. and the visuals that were coming out in diorama farm depicts the killing of trees to produce the book you are reading.

it had the line –  “iReader. every book is a tragedy for trees. read ebooks“. 

now talk about miscommunication!

the whole experience talks about what they say about ads – the visuals communicate the message. this one had a very powerful visual and it very immediately communicated the message to me. the only problem was i picked up the wrong message. not only was it the wrong message, it was the exact opposite of the intended message. the ad wanted readers to stop using books because books kill trees and use ebooks instead.

but to me, i saw the adventure and beauty of reading books. it’s a real dilemma – use a highly creative execution to communicate something that could be misunderstood and have the exact opposite of the intended objective of the ad.

miscommunication aside,  we still think this is a great ad! at least on the execution side. but it fails on the strategy side. and on that basis this makes it a WAWAM!

~~ mindscape landmark ~~

20130801-092042.jpg

20130801-092103.jpg

About these ads
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 1,906 other followers

%d bloggers like this: