a disruption to family’s dreams and aspirations – what unplanned pregnancy is to filipinos

that is the final slide in the introduction to a qualitative research powerpoint presentation conducted for the purpose of developing advertising and marketing efforts to encourage the use of family planning in the philippines. a series of qualitatve research, focus group discussions were conducted in metro manila, davao and cebu.

the respondents said,  to them  the family is the most important, even over themselves. what they were presently doing were for their families. they said they will do anything and everything for  their families which is exactly what they were doing at the present.

they were asked – what will it mean to you when you find out you are pregnant now? their answers to that question was captured in the chart, above.

find out more about this research here:  http://bit.ly/ApfPVi