- pensylvania goes to obama
- obama is performing much better than previous democratic presidential candidates across practically all states
if obama was a consumer brand, we will describe strategy # 3 as excellent down-scale distribution where the brand is made available and sold in down-scale retail stores, those located right beside homes of consumers or mom and pop stores (sari-sari stores in the philippines).
obama is not a consumer brand, but the same marketing strategy has been applied here. read about it here: http://the-wawam-file.blogspot.com/
we have started to look at the obama winning marketing strategies. WAWAM! now momentarily shifts to mccain’s losing marketing strategies.
we are looking at what the campaigns have done and extracted the marketing strategies as if they were cosumer brands.
read about it here : http://the-wawam-file.blogspot.com/
we’re looking at the US presidential elections and extracting the winning marketing strategies of obama and where it went wrong for mccain. we look at the same things political analysts do but we see things in a marketing way. read in full here : http://the-wawam-file.blogspot.com/
we will be looking at the whole thing from a marekting and advertising stand point and extracting the marketing strategies from this campaign. these are strategies and learnings that any brand manager can re-apply to his/her own marketing plans for his brands.
we outlined a short list of what can derail obama winning the election. this 3rd and last debate may be the last chance for mccain to reverse the trend and for obama to solidify his winning trend. well, the debate did not rock our world. read about how this debate stacks up to the points we raised here : http://the-wawam-file.blogspot.com/
we think mccain did better, but obama wins just the same! obama continue to be on track to win this election.
we are putting it all on the line now – WAWAM! thinks barack obama will win the US presidential election. obama will win it on the basis of brilliant marketing and communications by the barack obama campaign and marketing and communications blunders by the mccain campaign. there are poll trends that support that. read it here : http://the-wawam-file.blogspot.com/