tHe idiOts proMo : LRT launches a new service named “BO-BO”! perfect name for a bobo service

LRT launches "BO-BO", perfect name for the new service

the conclusion is that the LRT launched a new service, got page 1 coverage, that does not serve anyone and does not give anyone any benefit.  it is a classic for tHe idiOts proMo.

you may be having a headache now at this point. this new service is probably driving you crazy. well, we have one more to drive you completely nuts. take a deep breathe -

the name of the new service is “Bike-On Bike-Off ” which is of course a play on the now famous RO-RO (Ride-On Ride-Off) service that allows people to use their cars to go from one island to the next. commuters ride their cars to barges and rides it off them on the next island.

here is what will drive you crazy.  ”Bike-On Bike-Off ”, the acronym for this service is actually BO-BO! hahahaha. a perfect name for a perfectly bobo service.

congrats to the LRT and the brilliant communication person who thought of this new service.

read in full here: tHe idiOts proMo: LRT’S “Bike-On Bike-Off (Bike O2)” – not good even on paper

LRT allots ‘green zones’ for bikers 
 By Tessa Salazar
Philippine Daily Inquirer
First Posted 00:53:00 11/09/2009

MANILA, Philippines—Bicycle commuters who wish to cut travel time while getting some relief from the fumes, noise and maddening traffic of Metro Manila now have a lighter, off-road option.

The Light Rail Transit (LRT) Lines 1 (Baclaran-Monumento) and 2 (Recto-Santolan) Sunday began admitting passengers with bikes in tow, allotting the last coach of each train for these pedal-pushing riders.

Regular fares apply in these so-called “green zone” coaches, but the LRT management is imposing certain conditions: The bikes must be of the “foldable” model and a maximum of only four bikes would be allowed per train.

To welcome the LRT’s “Bike-on Bike-off (Bike O2)” project, about 30 enthusiasts from cycling and outdoor clubs took the inaugural ride on Line 2, boarding the train at the Araneta Center station in Cubao, Quezon City, and getting off at the Legarda station in Manila.

The bikers were led by Sen. Pia Cayetano (an avid cyclist) and LRT Administrator Melquiades Robles. Also present during the launch was Environment Secretary Lito Atienza.

http://newsinfo.inquirer.net/inquirerheadlines/nation/view/20091109-235097/LRT-allots-green-zones-for-bikers

Shell Lubricants consumer promo – tHe idiOts proMo that gets you mad and feeling insulted

all consumer promotions, including price offs, are meant to generate increased purchase or trial of a product. it is meant to increase sales. to do that, a consumer promotion must in essence give the consumer an offer he/she cannot refuse. most key to the success of the consumer promotion is the latter. the offer must be attractive, otherwise it’s a waste of valuable marketing budget. if you cannot give an offer the consumer cannot refuse – DO NOT RUN THE CONSUMER PROMOTION. spend your marketing funds elsewhere.

this shell consumer promo does nothing of the above, instead what it does is get you angry and very insulted.

this shell promo is  tHe idiOts proMo!  read about it here: http://the-wawam-file.blogspot.com/search/label/tHe%20idiOts%20proMo

holistic dog food promo – fine example of tHe idiOts proMo

here’s the marketing scenario : holistic dog food was out of stock from metro manila pet food stores for 3 to 4 months end last year. that means holistic’s market share plumeted to 0% market share and ill-will of buyers has increased to 1000%. all holisitc dog food buyers for sure have switched to other brands and are all angry at holistic.

holistic had a promo when they got back to re-supply the market with their dog food. this promos as we can assume with certainty is meant to get their market share up again and remove the 1000% ill-will they generated among holistic dog food buyers.

any sensible person expects a gang-bang promo, right? well, read here to find out for yourself what promo they had : http://the-wawam-file.blogspot.com/

tHe idiOts proMo

launched in WAWAM! today, tHe idiOts proMo! read about it here: http://the-wawam-file.blogspot.com/

we have all encountered these consumer promotions launched by brands that when we get to know about it, we shake our head and think for ourselves – why the hell will i want to buy that product?

consumer promotions are supposed to entice consumers to buy the product. it’s supposed to increase sales. but there are just some consumer offers that it will take hell to freeze before you bite into it.