Home > Uncategorized > dm9 jayme/syfu philippines and saatchi & saatchi poland – separated at birth at ad competition. copycat ad wins award, the original does not

dm9 jayme/syfu philippines and saatchi & saatchi poland – separated at birth at ad competition. copycat ad wins award, the original does not

September 17, 2008 Leave a comment Go to comments

the ad on the left was developed by saatchi & saatchi poland a few years ago and the one on the  right is by dm9 jayme/syfu philippines. the dm9 jayme/syfu just recently won an international ad award on it at the Cannes Lions Awards.

there is no denying both ads are identical in many points, both major and minor elements of the ads. is it possible for two ad agencies, one located in poland and the other half a world away located in the philippines to have exactly the same kind of creative inspiration and ideas? in a very cosmic way or is it plagiarism?

should dm9 jayme/syfu manila keep the award for themselves or should they share the award with saatchi & saatchi poland since saatchi did the original? does it sound fair that the copycat ad got the award and the original did not? read about it here : http://the-wawam-file.blogspot.com/search/label/DM9Jayme/Syfu

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