Home > Uncategorized > obama’s winning marketing strategies, strategy # 3 : down home presence

obama’s winning marketing strategies, strategy # 3 : down home presence

if obama was a consumer brand, we will describe strategy # 3 as excellent down-scale distribution where the brand is made available and sold in down-scale retail stores, those located right beside homes of consumers or mom and pop stores (sari-sari stores in the philippines).

obama is not a consumer brand, but the same marketing strategy has been applied here. read about it here: http://the-wawam-file.blogspot.com/

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