Home > marketing & advertising around the world > blackberry storm – storming its brand equity into a marketing blunder

blackberry storm – storming its brand equity into a marketing blunder

1223442288_blackberrystormhandsonblackberry just launched its blackberry storm cellphone as the iphone killer. since iphone’s launch, the market has been on a mad scramble to launch the iphone killer.

is the blackberry storm the the iphone killer or will it kill itself? this blackberry storm suffers from a critical brand equity flaw. question is will consumers see this brand equity flaw as a big turn off or will they bite.

read about it here : http://the-wawam-file.blogspot.com/

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