Home > Philippine Advertising, WAWAM! What A Waste Of Advertising Money > smart telco’s “wrong send” tv ad – the wrong ad for brand building

smart telco’s “wrong send” tv ad – the wrong ad for brand building

smart has this funny tv ad, wrong send, where it shows people how it is very important to be careful in sending texts to people – they just might end up in someone else’s cellphone.

while it is an interesting ad, one wonders why do it at all and spend the time and money when it does not build brand equity nor does it build sales.

read about it here: http://the-wawam-file.blogspot.com/

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