red mobile’s launch strategy is not mobile


red mobile billboard at greenhills, san juan

red mobile launched last year on a best value strategy obviously going after sun cellular. sun is a far third among the big 3 mobile service providers which offer unlimited texting and calls to other sun subscribers.

we think red mobile’s brand strategy is a mess and not at all mobile to achieving its marketing goals. we think its a WAWAM!. the core thinking behind their brand strategy does not make sense. read about it here:

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