Home > Philippine Marketing > Shell Lubricants consumer promo – tHe idiOts proMo that gets you mad and feeling insulted

Shell Lubricants consumer promo – tHe idiOts proMo that gets you mad and feeling insulted

shell_logoall consumer promotions, including price offs, are meant to generate increased purchase or trial of a product. it is meant to increase sales. to do that, a consumer promotion must in essence give the consumer an offer he/she cannot refuse. most key to the success of the consumer promotion is the latter. the offer must be attractive, otherwise it’s a waste of valuable marketing budget. if you cannot give an offer the consumer cannot refuse – DO NOT RUN THE CONSUMER PROMOTION. spend your marketing funds elsewhere.

this shell consumer promo does nothing of the above, instead what it does is get you angry and very insulted.

this shell promo is  tHe idiOts proMo!  read about it here: http://the-wawam-file.blogspot.com/search/label/tHe%20idiOts%20proMo

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