Home > Philippine Advertising, WAWAM! What A Waste Of Advertising Money > microsoft’s new tv ad : it concedes it ain’t cool and it’s cheap – ewww! too much information?

microsoft’s new tv ad : it concedes it ain’t cool and it’s cheap – ewww! too much information?

there is a new microsoft tv ad. it continues the “i’m a pc” ad line  that microsoft copied from the successful apple/mac ads and positions microsoft/windows/pc on a good value poistioning.

view this new tv ad here: http://the-wawam-file.blogspot.com/

Laptop Hunters $1000 – Lauren Gets an HP Pavilion
Laptop Hunters $1000 – Lauren Gets an HP Pavilion

so now we have microsoft/windows/pcs saying they are cheap and they are not cool. at minimum, that kind of positioning can be polarizing – some people will love it but some people will hate it. it’s always risky to release an ad that has the potential to polarize your target audience. the thinking is you release the best ad you can make and that usually entails you are 100% the ad is perfect. the risk you take in releasing polarizing ads is that the negative might eventually overpower the negative.

read in full here: http://the-wawam-file.blogspot.com/2009/03/new-microsoft-tv-ads-microsoft-concedes.html

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