Home > Philippine Marketing > iphone 3g: AT&T’s success with it and globe’s failure at it

iphone 3g: AT&T’s success with it and globe’s failure at it

we wrote about globe telecom’s launch of the iphone 3G last year and said their launch plans were wrong. AT&T’s iphone 3G launch in the US was a huge hit while it has done practically nothing for globe in the philippines.

read in full here: http://tinyurl.com/cbud6b

globe did not adapt the pricing strategy of AT&T in the US where they decided to take a hit on profits trading that off for higher unit sales and higher market share. we said then that globe’s pricing strategy may have generated for them high margins but it lost them the opportunity for higher unit sales which could very well have recovered the lower margin per unit they had to take. more importantly, globe lost the opportunity to take market leadership away from smart telecoms.

read all the discussions on globe’s iphone 3G launch here: http://tinyurl.com/d3awn2

  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: