American Idol Season 8 Finale: Brand Kris vs Brand Adam, a Marketing 101 lesson

Brand Adam Lambert

the two finalists in this season’s American

Brand Kris Allen

 Idol finale can not be any more different. here’s an article that explains that very well. but read the article not only as a point of interest for next week’s finale but also as a lesson in Marketing 101, specifically on this thing called Brand Equity.

the American Idol finale has two very distinct brands fighting for target audience votes – Brand Kris vs Brand Adam. the stronger brand equity that will hit the target audience the most will win next week.

read here: http://tinyurl.com/oxmqsc