Home > cory aquino, Kahindik-hindik, willie revillame > no drop in tv rating while willie revillame out of wowowee – revillame is insignificant

no drop in tv rating while willie revillame out of wowowee – revillame is insignificant

the tv show wowowee is a product of the business called abs-cbn, it yields for them revenues and profits and from the advertising loads that it has, the revenues and profits are huge.

wowowee is still airing but willie revillame has been out of the tv show for a week now. but the firestorm, loathing and protest by many has not stopped and in fact has grown in real life and in the internet world. at facebook, the Anti-Revillame Movement has now 11,956 members ( http://www.facebook.com/pages/Yellow-Ribbon-for-President-Cory-Aquino/100738003363#/group.php?gid=126156564264&ref=nf)  while the online Petition To Oust Willie Revillame as of this writing has 57.771 signatures ( http://www.petitiononline.com/mod_perl/signed.cgi?badwilly). both continue to grow.

there is a nagging question that abs-cbn needs to answer, it is a business question – what is the business impact of removing willie revillame from wowowee? in answering that question, abs-cbn need to look at the tv rating of the program. tv ratings is THE key magnet for ad placements in any tv show. advertisers will place their ads in shows with high ratings. higher ratings mean larger number of the audience watching the show and the higher the ratings lower cost per thousand audience.  

for me, i do not think removing revillame is really a problem. revillame as a tv host does not bring any unique talent or skill to the show. he sounds and looks like any other tv host. he does not have any strong singing or dancing talent as added bonus. all he has is really just emceeing.

we think what makes the show work or get a large audience is the show’s format and concept and not the host. put any host to the same concept and it will continue to get the audience.

but business needs to look at it with numbers, not conjecture. we have the numbers here.

we got the tv ratings from this blog,  http://forums.mukamo.com/ from AGB Nielsen Philippines, the ad industry’s ratings company. admittedly the data points are few but we think it’s a good enough gauge for abs-cbn to base its decision on.

for 5 data points covering the period when revillame was still appearing in the show, wowowee had an average  rating of 17.1%.

for  6 data points covering the period when revillame was no longer hosting the show, wowowee had an average rating of 16.2%.

a drop of only 0.9 rating points is not significant. drops of that magnitude happen often, due to normal day to day fluctuations.

from these numbers, the conclusion is —- the audience did not miss revillame at all, the audience continued to watch wowowee even though revillame was no longer hosting the show. not only that, revillame’s co-hosts in the show who took over the hosting role have done very well.

this means from a purely business standpoint, abs-cbn is not risking anything if it removes revillame from wowowee. but what abs-cbn will gain is goodwill from its audience where the large number of those calling for the removal of revillame from the show will now feel heard and contained.

removing revillame will win goodwill from its audience and risk no loss of business.

read other posts on willie revillame and wowowee:

  1. teresita santos
    August 22, 2009 at 12:41 pm

    What Willie Revillame did is right so as not to disrespect the solemm transfer of Pres. Cory Aquino to the cathedral. What the station should have done is to cancell the show if they really want to show respect to pres. cory aquino. So please stop this redicules publicity and let Willie Revillame do his job. The MASA crowd wants him and misses him. Thank you

    • Tony Basa
      August 23, 2009 at 10:34 pm

      you are right here. i agree on your comments, Willie didnt do anything wrong, it’s the people who are jealous are making this issue big. He fully respect Cory by saying that, showing those funeral together with the show showed disrespect at all to Cory.

    • Missy
      August 24, 2009 at 10:50 am

      tama ka jan..i love to watch wowowee and missed willie so much. Willie has a good heart to people who are in need. Go go go…

      • bluen
        August 27, 2009 at 12:12 pm

        wow you really believe he has a good heart? just plain wow…

      • Carlo
        May 7, 2010 at 9:43 am

        Why does he have a good heart? Because he gives away money? Houses? They are all sponsored. Does he give away his own money? While he gives away the money of the sponsors he earns a ridiculous amount of money. Don’t be fooled. When he gives away the prizes it doesn’t even seem like he is sincere.

        I agree with BLUEN, wow you believe he has a good heart.

  2. Tony Basa
    August 23, 2009 at 10:11 pm

    Let Willie get back to Wowowee. Your article shows jealousy on yourself. Stop it, move forward. That’s one thing with Filipinos, they love to criticize people but look at yourself first. This guy worked hard to get into the top and he deserved to have those wealth because he worked for it. The reason why you are having that kind of attitude is because of jealousy, you are not different from the rest of Filipinos. This is also one of the reasons why Philippines doesnt progress at all, because of you. Think positively and move on with your life. Stop from putting down the person who worked so hard and make the viewers happy.

    Thank you and i hope you are enlighten by these messages.

    • marsh
      August 27, 2009 at 1:51 pm

      I hate it when people use “jealousy” as reason sa kinasasangkutan ni Willie ngayon. Di naman ako inggit. Di ko nga siya kilala at wala akong paki kung ilang mansion meron siya. I’m willing to bet na majority rin ng mga nagcomplain against Willie eh hindi naman dahil inggit lang (hello ganun ba lahat ng mga tao kababaw???).

      Nawawala tayo sa isyu eh. Eto ah. Di si Willie nagkamali sa nangyari. Mali yun ng ABS-CBN. Sa sobrang gahaman nila sa pera at ratings, gusto pa rin nila iair ang Wowowee kasabay ng cortege ni Tita Cory. It’s like killing two birds with one stone kasi eh. Mali yun. Either lang. Mali ipagsabay.

      KASO mali ang pagkasabi ni Willie. Live ka on TV. Di lang staff nya ang binatikos, pati management ng ABS-CBN. Kung “mabait” at may “kind heart” nga talaga siya, pwede naman nyang kausapin yung mga involved off-cam. Eh anong ginawa? On live tv infront of many viewers. And the way rin na sinabi nya mali eh. Pwede namang daanin sa matinong usapan at hindi yung parang nagmamaktol. “Bastos” ang term na unang pumasok sa isip ko.

      Ngayon kung nagalit man ang sambayanan sa ginawa nya, hindi lang siguro dahil sa isang incident na ito. Final straw lang siya. Kabilang na ako sa mga naiinis manood ng Wowowee kasi si Willie binabastos lang mga contestants at staff nya. Nagpatong patong lang and yung ginawa nya sa cortege ni Tita Cory eh yun na ang nagtrigger para magparamdam na ang mga viewers na hindi na sila natutuwa sa kabastusan ni Willie. Kahit naman iba ang sitwasyon, inevitable etong nangyari sa kanya. Sooner or later I predicted this would happen as the number of people dissatisfied with him continue to grow.

      Pinaghirapan ni Willie kung nasan sya ngayon? Siguro nga. Eh ano ngayon? Excuse na ba siya para mambastos ng ibang tao. WALANG SINO MAY KARAPATAN MAMBASTOS NG IBANG TAO, MAHIRAP O MAYAMAN.

      Tsaka balik nga ako dun sa “inggit” issue. Para sa mga makikitid mag-isip na porke may umasenso gusto natin ibaba, consider nyo nga etong thought: hindi ba sinusuportahan ng mga tao ang pag-asenso ng iba kung feeling nila eh deserving sila? Tignan nyo na lang mga success ng iba like si Manny Pacquiao. Deserving sya. Si Willie? Yumaman sa pag-iinsulto at pambabastos (naalala ko tuloy yung babaeng sinisiko nya yung boobs sa show nya). At dun hindi masaya mga tao.

  3. Juanis Mendoza
    August 24, 2009 at 3:05 am

    Hay nako, mga Eat Bulaga lovers nga naman. Konting pagkakamali sa kabila nako sobrang pinalalaki. Tao tayong lahat na nagkakamali. Bakit, me malinis na mga hosts ba sa Eat Bulaga? Halatadong sobra ang pagkainggit at selos sa ABS-CBN. Kaya hindi bumababa ang rating ng Wowowee ay dahil full support kami kay Willie kahit ito ay wala ng pansmantala sa Wowowee. Galing naman ng news reporting na ito. Parang si Michael Fajatin ang sumulat; a story has three sides kumbaga.

    • Jema
      August 27, 2009 at 1:56 pm

      Ngek di naman ako nanonood ng eat bulaga pero repulsive lang talaga ugali ni willie noh!

  4. celina
    August 24, 2009 at 6:13 pm

    willie revillame does not deserve to be on tv. abs-cbn shuold revome the trash from their station. if abs-cbn do not do it, the government should compel them to do so. enough trash on tv!

  5. August 24, 2009 at 10:19 pm

    the other business reason why abs-cbn should remove revillame from wowowee is cost saving. abs-cbn will save a lot of talent fee cost if they get another emcee to host the show. we are certain revillame is getting top talent fee to host the show. getting someone else who will have a much lower talent fee will make abs-cbn save a lot of money.

    bottom line from a business point of view — removing willie is a good idea as it removes a bad egg from the show and the tv station, re-generates goodwill with those willie offended (that’s a lot), saves money on talent fee cost without any risk of a decrease in tv rating. all around abs-cbn wins.

  6. August 25, 2009 at 10:39 am

    minsan ang tao akala nla pera amg makapag s2ya sknla pero ang simpleng pag papatawa e mhrap gampanan. Ang natural n pag papasaya ang importante.hnd pera.ang eat bulaga maliit lang ang pa premyo pero 2magal cla ng maraming taon,dhl s taglay nlang simple at natural n pag papasaya.wag kyo mag paka impokrita nanu2od dn kyo ng eat bulaga nun,ngaun may malaking pa premyo s kbla e lumipat n kyo. Mhrap nga ang buhay pero ung gwn kng kakatawanan ang mga contestant s television para mk kuha ng mgndang rating e d mganda.s eat bulaga cla mismong mga host ang nag i2ba ng hitsura,damit,kht gawin nlang tanga sarili nla ok lng bsta mj pag psya.importante hnd nla gngawang tanga ang taong nagtitiwala s knla.

  7. ABS-CBN forever
    August 26, 2009 at 11:31 am

    abs-cbn is not risking anything if it removes revillame from wowowee. but what abs-cbn will gain is goodwill from its audience where the large number of those calling for the removal of revillame from the show will now feel heard and contained.

    removing revillame will win goodwill from its audience and risk no loss of business.

    I Hope ABS-CBN will should look on this…If they Will remove Willie we will con’t to watch the Show, but if Willie will back we will not. So i’m calling all the TFC, lets join again and remove Willie, The Show “Wowowee” look has change since Willie is out, It’s Decent now, i hope that you notice that…So TFC let go for it…

  8. Nan
    August 26, 2009 at 2:04 pm

    Tama ka kristine. Magaling ang eat bulaga kasi kahit sa kunting premyo nandiyan parin sa air…. bawasan mo yung pera para sa pa premyo sa wowowee, sigurado ako bagsak rating and manonood.

  9. Eagle Bit
    May 12, 2010 at 5:30 pm

    stop fighting! Hindi lang c willie ang anak dios…. ampon din cia ng demonyo… hahahah matandang walang pinag katandaan… 4 na anak eh kung maka-asta parang 16years old na adik.

  10. dante
    July 17, 2010 at 1:10 pm

    Magaling namn talaga si Willie.. Yon nga lang sobrang yabang at kung makaasta parang isang bulaang propeta.. mamumuri ng kapwa at napakaganda ng mga sinasabi an plastik plastik naman.. Akala mo kaya mo na lahat.

  1. May 7, 2010 at 9:39 am

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