Home > cory aquino, Kahindik-hindik, philippine media, willie revillame > why firing willie revillame from wowowee is a good business decision for abs-cbn

why firing willie revillame from wowowee is a good business decision for abs-cbn

if they have not already, abs-cbn will at some point need to make a business decision on willie revillame’s future in the show wowowee. their action at “self-regulation” seem to indicate MTRCB’s decision on the complaint is against revillame. the self-regulation action is meant to preempt MTRCB’s adverse decision if not to delay it to buy time so that they can negotiate with MTRCB perhaps for a leaner punishment for revillame.

we think abs-cbn’s business decision on willie revillame should be to remove revillame from wowowee, based on the following:

  • tv ratings show no change or no drop in rating when revillame was not hosting wowowee versus the period prior to the incident when revillame was hosting the show. that means the audience do not find revillame that important to the show. the audience do not mind revillame not hosting to show. the same audience watch the show even though revillame is not there.
  • from the above, one conclusion is that people watch the show, its concept and not revillame.
  • another conclusion is that the other hosts of the show who have taken over revillame’s hosting chores are doing a great job and can in fact hold their own in the show.
  • with no change in tv ratings, abs-cbn does not face any risk of losing tv ad placements in the show. advertisers air their ads on the basis of ratings and audience profile. none of that is lost and none has changed. advertisers will continue to air ads at wowowee even without revillame in the show.
  • based on the rating of the show versus eat bulaga, abs-cbn should also reconsider changing not only the hosts, removing revillame and looking for new ones, they should also look into changing show’s format  and concept. eat bulaga’s ratings even when willie was in the who was at a high 25% to 28% while wowowee was at a low 12% to 16%. eat bulaga has almost double the audience size of wowowee. that says a lot fo things. eat bulaga is funnier, relatively more wholesome, relatively has less in your face sexy dancing and it does not have willie revillame in it. that says the lunchtime audience prefer eat bulaga’s relatively more wholesome, funnier and less sexy format and concept.
  • the firestorm this latest incident has caused says wowowee has lost goodwill from its audience due to revillame. keeping revillame there will make it difficult for the show to gain this goodwill back.
  • this is not the first time revillame has done something like this. it is time abs-cbn gets rid of a problematic tv host.

bottom line — abs-cbn stands to gain and regain a lot and lose nothing if it fires revillame from wowowee. in fact removing revillame from the show can give abs-cbn a good opportunity to reformat the show and finally beat eat bulaga in the ratings game.

we think these are compelling reasons for abs-cbn to do what is right- remove revillame from wowowee.

  1. cj
    September 2, 2009 at 1:43 am

    remove the arrogant, insensitive, mayabang, mapanglait, at molester na willie. he does not deserve all the good things coming to him from wowowee. what is wrong with us pilipinos? is this someone (revillame)we want to tell the world a symbol of an idol? we are better than that. let’s have someone who’s more deserving, descent, a gentlemen, and most of all…genuine host for this type of entertainment.

    ps. remove the part that degrades women.

    • lolita delapaz
      September 6, 2009 at 3:58 pm

      willie is a very good host for wowowee.I do watch the show religiously on a daily basis and as long as he is capable of hosting ,he should be on it.My only comment against the hosts and these includes everyone is the use of humiliating and insulting jokes that i feel if it was me on the position,i will walk out…..also,this is about the dancer’s costume,can they be a bit reasonable ,may put some people off,people from all ages,all walks of life not only in the philippines ,but all over the world through TFC.i have nothing against the hosts,they’re all very good,just need to be more professional on their language.We’re all humans and get hurt….finally…i support WIILIE 100%,last but not the least….why have they stopped inviting LARA as their co-host……

  2. Thelma Santiago
    September 7, 2009 at 10:37 am

    Willie, I agree needs to polish his comments a bit but he is doing great by helping the poor. I read that Willie had a limited education, so educate him on the
    rules of the managament…He is doing what our Lord Jesus said: To help the less fortunate!! Are some people jealous or envious because Willie is earning lots of
    money?!!Come on….He has a good heart.
    Willie, you and Marieta are in my prayers, Pwede ba ninyo akong e-mail?
    Mrs. Thelma Santiago

  3. Wanted
    September 20, 2009 at 2:58 am

    Sana hwag nang pabalikin si mayabang at mapagmaliit na willie revillame sa WOWOWEE para magpagbigyan din ang mga ibang artista na lumabas at makita ang kanilang kapasidad na mag entertain sa taong bayan lalo na sa ibat ibang panig ng mundo. Anyway kaya naman nila Pokwang, Mariel at Valerie na i HOST ang WOWOWEE kahit wala si YABANG na Willie. I noticed that everyone in the show are acting NATURAL kasi hindi sila nagiisip na may ASWANG sa likod nila na mag papahiya ON AIR. Besides mas makakatipid ang ABS-CBN pag ibat-ibang talents ang kanilang i invite. Since he was suspended i was watching WOWOWEE all the way to the end and not part by part.

  4. antenna1
    September 24, 2009 at 7:58 am

    malapit na – we will know whether revillame will return to wowowee or not.

  5. erwin
    October 4, 2009 at 9:40 pm

    It’s about time that ABS-CBN change the format of Wowowee including changing the very unethical, unprofessional host to a more wholesome family show. Ever since I added Eat Bulaga to mysubscription, I notice the big difference. Eat Bulaga is funnier and have variety of more intellectual games than Wowowee. Just yesterday, I was watching Revillamine almost screaming about the million pesos he donated to the victim of Typhoon Ondoy. An educated person won’t do that. Keeping out Revillamine from the show will make it more enjoyable to watch.

  6. blindrhyme
    November 14, 2009 at 10:28 pm

    i simply love wowowee. having watched eat bulaga for so long, well, truly wowowee is always such a refreshing sight for me. eat bulaga feels so introvert in a way that they aren’t that involved with the people when they have segments, and it’s kinda corny, i don’t know why.

    yeah i do agree na sil Wil is kinda ill-mannered and utterly unethical. i really don’t like it when he always make saway of the staff when something didn’t work out how he wants it to be, and his way of talking, like he speaks far from clarity and i really hate it. also when he sings “ikaw na nga” and his other jologs na mga kanta. when it’s time for Willie of Fortune, i switch to CBS Evening News on Q (simply to avoid Eat Bulaga for that matter!)

    pero more some of the blunders i don’t like about Wowowee, i still really long to watch it… in school, it’s always the convo-starter, and we also do the “Congratulations!” and “Palakpakan!” phrases be intentionally or not. that means that i really love Wowowee! my day isn’t complete without catching April (si Congratulations girl). hehehe at least refreshing ang Wowowee compared to EB.

    Congratulations!!! 🙂

    pero ayos na rin, at least may competition, and a little competition certainly won’t hurt right? 🙂

  7. litz
    November 16, 2009 at 10:53 pm

    ETO AY PAALALA LANG,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,

  8. Chew Chowsann from Shuttle
    January 14, 2010 at 3:20 pm

    TFC has been changing Wowowee’s time slot back and forth. Hmmm… could it be that they’re losing on rating? Mr. Revillame, your clock is ticking and it’s ticking fast….tic…toc…tic…toc…

  9. josie m
    March 12, 2010 at 10:35 am

    I think Willie is FULL OF SHIT!! He dont care about people! He only cares about money that he makes now! I think that he is a matapobri!!!

  10. jimmy
    May 9, 2010 at 8:55 pm

    Fire Him. Magaling daw siya at madali raw makakakita ng trabajo ulit sa ibang estasyon. ABS-CBN wake-up your under threat from your gago employer. Its time to fire him. Mas marami pa dyan na mas magagaling kay sa ulol na willie.

  11. ellen
    May 22, 2010 at 3:57 pm

    all i can say is that now i am watching Wowowee regularly from start to end because i like the new host Robin Padilla much much better than the “former host”. Robin is such an attraction and an asset to the show….i can see everyone is having fun now as in ” true meaning “of having fun including the lady hosts of Wowowee. For me and for us here in San Diego CA we like Robin as the new host of Wowowee..hope he will be the regular star host …good luck and more power:):)

    • May 26, 2010 at 9:23 am

      the ratings of the show is much higher with padilla in it versus when revillame was hosting. padilla is a good business decision.

  12. Allison
    May 26, 2010 at 8:59 am

    Just keep it to yourself your comment and do not include us in San Diego CA. Because I am not part of your statement.

    July 29, 2010 at 2:02 am

    Just fire Willie Revillame. Period. For me he is NOT, and will never be, an asset to Wowowee. He’s obnoxious, repulsive and unprofessional in his ways. He’s not someone I want to see hosting a show like Wowowee. I want to see some touch of professionalism, decency and respect–not commonplace comments and shallow jokes in the show. Remember, the whole world is watching the program and Wowowee must be a showcase for the Philippines.

    Let’s put someone who would command the respect of Philippine showbiz. Let’s improve our image as a nation thru this important medium by putting a more talented, more educated and respectable host. Thank you.

    July 29, 2010 at 2:16 am

    What do you mean by moderation? Please amplify. Is my comment too harsh? But it is the truth; in fact a lot of “kapamilyas” that I met share the same feeling about Willie Revillame.

  15. July 29, 2010 at 6:11 pm


    As I have predicted, ABS-CBN has finally killed WOWOWEE. Wowowee has been a hit
    show since its inception in 2005, a huge success, a chicken that has been laying golden eggs for everybody.Despite having a controversial host, the show made people laugh, although found offensive by others.
    Majority of the viewers finds Wowowee to be very entertaining, a comedy but
    most of all, helping the poor, the disabled in pursuing their dreams and aspirations.
    It is a
    grave mistake by ABS-CBN management to kill WOWOWEE,just to please the
    vocal minority. ABS-CBN management should find a way to compromise the viewing
    public both local and international viewers.
    Ratings of Wowowee has been going down since the host has been suspended,meaning to say that,the majority of the viewers disagree.
    I hope that ABS-CBN management reconsider their decision.
    WOWOWEE’s trademark show has attained global prominence,and has to be deliberated
    not only by management but by the people it serves.

  16. July 30, 2010 at 10:03 am

    wowowee is willie revillame and willie revillame is wowowee. it you remove revillame, then the tv show need to go. revillame is damaged goods, no sense continuing with wowowee.

  17. August 2, 2010 at 8:15 am

    I like to take issue with Wawams.

    Wawam considers Willie Revillame to be damaged goods and there is no sense
    to coninue with Wowowee.

    Damaged goods are still sellable. If the damaged goods(Wowowee) are worthless
    then there is no point in pursuing it.

    As a see it Wowowee is a show that is protected by trademark.
    Although the WoWowee trademark show was registered by ABS-CBN, it is still owned
    by Willie Revillame. So the Wowowee show can not be copied by anybody else.

    I saw the first showing of Filipinas win na win show. I noticed that their
    format is much different from that of Wowowee. Meaning to say that ABS-CBN
    can not copy any format from Wowowee hence they do not own the trademark show.

    This means to say that the trademark Wowowee means a lot, if some corporation
    wants to copy it. This is like the wheel of fortune, the prize is right,
    let’s make a deal and others here in the U.S..

    Let willie go back to Wowoee. If the rating falls further, then you can say
    Wowowee is done.

    The final judgement should rests upon the viewers as a whole.

  18. August 4, 2010 at 5:46 am

    willie at best is polarizing among viewers – there is a portion who loves him and there is a portion who hates him. that alone is good reason for abs cbn management to fire him. but on top of that, he is a loose canon who is prone to grave errors on live tv propelled by his huge ego and arrogance. the decision to remove him from the show is an excellent decision. finally!

    • August 7, 2010 at 6:02 pm

      ABS-CBN mangement has to come to it’s senses as soon as possible.

      As the days passes by, there is a firestorm of protest against the hosts,specially
      Kris,Robin and the show itself Pilipinas Win na Win.

      Finally the SILENT MAJORITY which I have been telling you about are voicing their opinions in a firestorm of protest as seen in the Website of ABS CBN.

      Balitang America did an opinion Poll on Pilipinas WIN na Win, 69% –negative
      31% –positive.

      Latest Pools of Pilipinas WIN na Win are dismal, except for the first showing.

      Again, to the ABS-CBN management, kindly reconsider what We are suggesting.

      Bring back Willie Revillame, if the ratings of Wowowee are dismal, then cancel
      the show .

      Final judgment of WOWOWEE should come from the viewers in the form of ratings.
      At least you can show to the viewers that you have done your job.

      As they always say, Corporations,hosts and etc. depends their existence
      to the consumers or they will just fade away.

      As the Chairman of ABS-CBN said Actors,actresses,hosts,etc. come and go so
      as corporations.

      • August 8, 2010 at 6:13 pm

        I would like Wawam to explain what they mean by “your comment is awaiting

        If you look and read at the comments made by the viewers at ABS-CBN website,in which 1 pool of readers comments were pulled out,their comments are worst then mine.

        Kindly point out to me which part is to be moderated.

  19. August 9, 2010 at 9:05 am

    Victorio C. Rodriguez M.D. :

    I would like Wawam to explain what they mean by “your comment is awaiting

    If you look and read at the comments made by the viewers at ABS-CBN website,in which 1 pool of readers comments were pulled out,their comments are worst then mine.

    Kindly point out to me which part is to be moderated.

    we have temporarily decided to put all comments for moderation as the blog has experienced a high amount of spam attacks in the past days. sorry for the inconvenience. we need to do this from time to time until the spammers get tired and stop their efforts.

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