tv ad in memory of maguindanao massacre – we should not forget
TV ads in memory of Maguindanao massacre out
First Posted 15:52:00 11/16/2010
MANILA, Philippines—Five television commercials produced pro bono by industry experts to remind the public of the Maguindanao massacre that took the lives of 58 people one year ago were launched Tuesday.
Never Forget and Karahasan present media personalities making this call; Families (http://www.youtube.com/watch?v=BSpS8zdpiDk ) features the orphaned and widowed relatives of the victims; Tutok is a montage of the gory massacre pictures juxtaposed with press freedom issues; and Saranggola contrasts the joys of kite-flying with the principle of a free press equals a free people.
The creative team was headed by directors Jim Libiran, veteran journalist and award-winning independent film maker, and TJ Besa III, publicist and former MTV creative & content head. Nap Jamir II, veteran TV and film director, and Luis Liwanag, of the Philippine Center for Photojournalism (PCP), were the directors of photography. Scriptwriters included Veronica Uy of INQUIRER.net, Sonny Fernandez of ABS-CBN2, Alwyn Alburo of GMA7, and TJ Besa III. Jing Garcia of The Manila Times provided the scoring.
Together with other media workers, production houses RSVP Film Production and Rentals, Unitel, and Underground Logic contributed their time, talent, and equipment to produce the five television commercials which will come out in the major networks.
Talents and personalities who came out in the ads included: Ed Lingao of the Philippine Center for Investigative Journalism, Vergel Santos of the Center for Media Freedom and Responsibility, Inday Varona of the National Union of Journalists of the Philippines (NUJP), Maria Ressa, formerly of ABS-CBN 2.
Nikko Dizon of the Philippine Daily Inquirer, Cecille Lardizabal of Radyo Inquirer 990, Pat Evangelista of ANC, Kiri Dalena of ANC, Paolo Villaluna of ANC, Paolo Romero of Philippine Star, Luis Liwanag of PCP, Ces Drilon of ABS-CBN 2, Joel Salud of Philippine Graphic, Che Sarigumba of Dateline Philippines, Alma Anonas Carpio of Philippine Graphic, Weng Paraan of NUJP, and Alwyn Alburo of NUJP.
Cathy Nunez, mother of UNTV reporter Victor Nunez, Myrna Reblando, wife of Manila Bulletin reporter Bong Reblando, a daughter of UNTV media worker Daniel Tiamzon, and Grace Morales, sister of Marites Cablitas and wife of Rossel Morales, both of News Focus, also appeared in the television ads.