Home > Celebrations, Kahindik-hindik, Philippine Advertising, Philippine Marketing > webb et al SC acquittal – was a massive PR effort launched? did they have prior knowledge on decision?

webb et al SC acquittal – was a massive PR effort launched? did they have prior knowledge on decision?

some observations on this whole thing.

  • a few weeks before the SC decision on the vizconde massacre acquitting webb et al, did you notice all of a sudden there was news articles and tv interviews were in media from the webbs?
  • this case has been in the courts and i guess at the SC for a very long time and nothing has happened, then all of a sudden we got a barage of news bits on the case after 10 to 15 years.
  • when things got heated up in the press, sometime within that time frame, lauro vizconde came out to say corruption and collusion has occurred among the SC justices on the case and that a decision was imminent. if i remember it right,  lauro said there is one SC justice who is spearheading the effort of convincing the other justices to acquit.
  • then even closer to the decision date of the SC,  facebook accounts were set up detailing the defence of webb. this one centered on  webb’s alibi that he was in the US when the crime was committed.
  • prior to this, the defence’s legal team went to the SC to ask that a DNA test be conducted on the semen sample obtained from carmela vizconde. it was established that carmela was raped before she was killed.
  • only to find out weeks after the semen sample has been lost, interestingly enough between the NBI and the local courts.

those were the events that transpired and now the SC released it’s decision on the case. some more observations:

  • both defence and prosecution were surprised on the release of the decision, they did not expect it this soon.
  • the SC decision to acquit webb et all was mostly centered on two things – the  credibility of the star witness, jessica alfaro which the majority did not believe and the acceptance of the alibi of the defence.

some observation:

  • isn’t it too much of a coincidence that  the facebook accounts of webb made a big deal of the alibi and that the SC decision to a large part accepted this alibi?

of course you can say conspiracy theories are a dime a dozen these days. i too like to watch oliver stone movies. but here is the thing –  if you look at the whole thing, it does look like an excellent, well thought out , brilliant PR effort.  the event pieces seem to fall precisely on their proper places that read like someone put together a PR plan behind the whole thing and executed it flawlessly. it also shows brilliant strategic thinking. this is a brilliant and classic PR effort.

we invite PR, advertising and marketing students to look into this matter more closely and study it. there is a lot to be learned and admired behind this effort (if it is a planned effort).  if there are students out there reading this blog and would like to take this up as a class project or thesis, i will offer my services as advisor.

to start off the students, i would suggest the first thing you do is put together an exhaustive timeline on these media events from start to finish.

one last thing we left out – IF this was a planned PR effort, this also means one thing – the group who launched the PR effort knew in advance what the SC decision will be. lauro could be right.

  1. troy villa
    December 17, 2010 at 8:22 am

    Hi! After reading the facts and conclusion -including a part of the “concurring and dissenting opinion” (GR 176389)-, I felt sad for Mr. Visconde and felt terrible for Mr. Webb. Justice for both of them.

    “Justice delayed is justice denied”
    “Magpalaya ka na ng kriminal, huwag ka lang magpakulong ng taong inosente.”

    • December 17, 2010 at 8:55 am

      yes it is bad for both parties. the difference though is that the vizcondes can no longer regain their murdered loved ones but the webbs and others can still regain their lives.

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