Home > Kahindik-hindik, marketing & advertising, Philippine Advertising, Philippine Marketing, philippine media, willie revillame > willie revillame will sue everyone, enumerates good deeds, vents on sponsors, show off the air on live tv – watch video here

willie revillame will sue everyone, enumerates good deeds, vents on sponsors, show off the air on live tv – watch video here

this is a video shown on live tv of an embattled  man – willie revillame as he rants on live tv in his show “willing willie” at abc 5. wait a minute, this is willie revillame, so what else is new? we have seen willie do this on live tv before. not the same topic but on the same sort of emotions and yes the same sort of topic – his misdeeds on his tv shows.

this one is in relation to his most recent misdeed on his new tv show at abc 5 where he allowed a 6 year old, jan-jan,  boy do a macho dance (read : male striptease dance) on live tv. he not only allowed the boy do his macho dance, he also asked the boy to repeat the dance several times with the proper annotation from him on why the boy is doing the dance. what made it worst was that the boy was in tears while he was dancing and the audience, including revillame not only approving the performance but also wildly cheering the boy on. (watch the macho dance video here: http://wp.me/paTrm-1ut)

pinoy internet universe reacted to the macho dance when it was posted in youtube with calls, actually howling, of protest against willie revillame and willing willie. pinoy netizens of twitter and facebook  took to thye streets ofr the internet and called for the ouster of revillame from the show. this is not new to these netizens, they have done similar protests before.

shortly thereafter,  government agencies took notice and declared revillame’s action on the show was child abuse.  the mtcrb, human rights commission and DSWD have put revillame on notice for his latest infraction on the 6 year old boy.

part 1:

this went on for a few days. revillame and abc 5 of course went on a defensive and yes offensive move agaisnt the new storm hitting on the revillame franchise. revillame and the tv station was of course not repentant, not even humble. they clearly declared no child abuse occurred. they did not even admit to a moral mistake, not even a disrespect against the boy. the show went on in between the offensive fight theyput up to defent the honor of revillame and the tv show, unmindful of what has been done to the honor of the boy.

until Ad Power (read : as in People Power) hit the tv show – major advertisers, jollibee, procter & gamble, CDO, lhuillier, del monte and uni-lever pulled their ads off the tv show.l (read it here:   http://wp.me/paTrm-1uy). these advertisers are major advertisers, that means they are the biggest ad spenders in the industry. uni-levfer, procter & gamble and jollibee most probably belong to the top 5 biggest ad spenders in the industry.

Ad Power got the attention of revillame. it’s not surprising, as this power hits revillame and the show where it hurts the most – at the wallet. money is something revillame understands very well. the pull out of these advertisers mean the show cannot go on airing as every day they go on air, they will lose money. and this is not just small change, we are talking of possibly millions of pesos on a daily basis.

with Ad Power slamming its face on the willing willie tv show, revillame last friday announced the show will be off the air for two weeks. revillame is a businessman, he knows the power of Ad Power. revillame will not only lose his salary, he will also lose profit as revillame owns the show and produces it. he finances the show. a pull out of advertisers mean  not only a loss of salary but also profit for his company.

part 2:

this particular live performance  of revillame was supposed to be a simple announcement of the tv show taking a 2 week hiatus but it actually became a stand-up performance of revillame which was actually not funny. it became a rant not only against certain groups but against the world as well.

he first said his tv show will be temporarily off the air for two weeks to return after holy week but in succeeding rants, by accident he let it slip out that the show might not come back on the air.  if the show does not return on air,  we can only conclude abc 5 management had decided to cancel the show  to avoid further problems in the future. he mentioned that he had talked to the GM of the tv station and owner, manny pangilinan.

revillame also ranted, actually threatened to sue fellow celebrities who criticized him on this macho dancing scandal. apparently he felt his fellow celebrities should have just kept quiet about their displeasure on other celebrities.

list of celebrities revillame will sue:

Revillame delivered an emotional 25-minute speech at the end of his program on Friday night. Among other things, he accused celebrities Lea Salonga, Jim Paredes, Aiza Seguerra, Tuesday Vargas, Agot Isidro, Mylene Dizon and Bianca Gonzalez of “prejudging” him on the microblogging site Twitter.


when he enumerated  the list of celebrities he will sue,  we thought he was unkind to aiza seguera. he challeneged sequera “to be a man”  (“magpakalalake ka”). seguera is a lesbian. he also mentioned the fact that aiza was once a child star herself. we are not sure the connection to the issue at hand, but we think aiza being a child star herself is in a very good position to know how it is to feel exploited as a child which is the charge government agencies are lodging against revillame. we do not know if aiza was exploited when she was a child star, but for sure she has a clear understanding of what is right and wrong for child stars.

with such a long list of celebrities that revillame is planning to take to court for whatever alleged crime/s, we like to congratulate revillame’s lawyers for what might be windfall profits and revenues this year.

where is revillame now after this announcement on tv? we think he is in bigger trouble than before the announcement.

nothing about the announcement was humble, apologetic, reconciliatory or even wholesome. he turned a simple  announcement of a hiatus of the show into a rant and whining about his problems and detractors.  he couls have used the opportunity to gain sympathy from a wider audience other than his fans but instead he may have angered more.l with this announcement he draw the battle lines even deeper and wider.

he may have said things that can be used legally against him, if it comes to a court trialo. for sure, the MTRCB, the human rights group and DSWD will be hard put to kinder and more lenient on revillame with hyis performance in this rant. the message that these government agencies is getting is that revillame will deserve whatever punishment they might put on revillame.

from a PR standpoint, revillame loses badly, dramatically in many ways. his performance in this rant is a PR nightmare. revillame did not defuse anything, did not gain sympathy, he may have ignited more disagreement with what he has done and those against him hardening their positions.

for sure, revillame has a talent in getting ratings. he did it again here but for the wrong reasons and it will hurt him more.

  1. arniel pingos
    April 10, 2011 at 2:54 pm

    sna wag ka ng bumalik pa…mayabang kn, bastos kp…ang tulong hndi ipinagbabandera..kng nka-2long dpat hndi ipinanunumbat…

  2. refz
    April 10, 2011 at 3:34 pm

    ang hirap sa mga filipino pag may umaangat may maiingget,

    • April 10, 2011 at 4:30 pm

      the issue is whether what revillame did was child abuse or not? Inappropriate or not?
      no complaints were heard before the incident, he was already famous then. the complaints surfaced only after the macho dancing incident.

  3. refz
    April 10, 2011 at 3:38 pm

    arniel isa kadon sa mga inget..walakanaman nagawa sa mga tao jan.Magbigay kanga ng pera jan.

    • April 10, 2011 at 4:33 pm

      revillame giving millions of his pesos to others is not a license nor is it an excuse for child abuse on national tv.

  4. refz
    April 10, 2011 at 3:41 pm

    pag isipan nyo nga,yong mga artisang humohusga may naitulong ba sa bansa natin nakakain ba ng mga tao ang kanta nila?hahaha baliw nayata ang mga taojan.

    • April 10, 2011 at 4:31 pm

      the issue is not what the other celebrities have done or not done. the issue is what revillame has done.

    • November 18, 2012 at 8:05 pm

      tama ka hindi nga nakakain yung kanta nila pero maraming tao ang natutuwa sa kanila lalo na kay AIZA..at wag ka magsasabi ng baliw kasi ikaw yun,di ka marunong umintindi.

    April 11, 2011 at 5:38 pm


  6. April 20, 2011 at 6:23 pm

    sowz!! kung magbibigay sa tao dapat bukal sa luob hindi puro satsat.. TUMULONG KANGA PINAPAMUKHA MO NAMAN NA TUMUTULONG KA..WALA RING KWENTA!!!

  7. November 18, 2012 at 8:10 pm

    bakit?tama naman si IDOL aiza ahh.kung ayaw nung bata edi wag!!
    at yang si WILLIE ayoko talaga sa kanya,bukod sa bastos,mayabang,hindi pa sya marunong gumalang,di maruniog lumingon sa pinanggalingan…!

  8. November 18, 2012 at 8:26 pm

    alam nyo may point si aiza eh,pero tama rin si willie,pero parang talagang tama si aiza eh,pero mali rin sya ,parang tama si willie,pero eto na talaga eh eto na sagot ko,eto na nga eh wag nga kayong magulo!!!eto na SERIOUS tama talaga si IDOL aiza,ayoko talaga kay willie simula palang aizalover na ako,sinuportahan ko sya,aylabyu IDOL aiza….i hate willie

  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: