Home > Kahindik-hindik, marketing & advertising, marketing & advertising around the world > must see Thailand anti-smoking TV ad – one of the best ever

must see Thailand anti-smoking TV ad – one of the best ever

it is said that the simplest ads are the best ads. that certainly applies to this anti-smoking tv ad from thailand.

cinematic and directorial techniques used were simple and direct to the point, very much like the reality tv shows that is the rage on tv. this directorial style lends to the reality of the ad, making us believe these are real people with real problems on smoking.

the story is also a simple one but its delivery to good dramatic effect. it dramatizes very well the dilemma faced by many smokers – they know it’s bad for them but they keep on smoking cigarettes just the same. they know that it is so bad to their health that they will not recommend it to kids.

the irony in the ad is what makes this ad works very well – smokers consume something that they know can kill will not recommend it to kids but does not seem to realize it is actually on the way in  kilingl them. the note the children give to the smokers hits us who see the ad – don’t worry about me, worry about yourself.

it pulls the right strings in our hearts. let’s hope it does the same in the hearts of smokers that they take action for themselves and stop smoking.

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