Home > Kahindik-hindik, marketing & advertising, Philippine Marketing > Real Leaf Frutcy Apple Green Iced Tea – schocking new product launch that is more like an ampalaya juice drink

Real Leaf Frutcy Apple Green Iced Tea – schocking new product launch that is more like an ampalaya juice drink

it was an interesting packaging and i was thirsty and this was the only drink available at the store. it was the first time that i saw this brand and i thought i should get an apple drink variant. i thought choosing the apple variant was the safest bet, how can you go wrong with an apple flavor?

well, i was wrong. this one tasted bad.

the drink i bought was Real Leaf Frutcy, an apple green iced tea. okay, fine the brand name “frutcy” was trying too much to be cutie, but it had an interesting packaging – the green frosted plastic bottle was unique and it had a wide ribbed body that felt good on the grip.

it was cold when i bought it. being thirsty, i thought a cold apple drink will be great. but i was disappointed – the drink had a bitter after taste. the bitter after taste was so strong that it felt like i drank some kind of ampalaya juice drink. to make things worst, the ampalaya bitter taste stayed in my mouth for a long time, a few hours after i had take the drink. the drink tasted so bad that i was able to drink only 1/3 of the 480 mL drink.

i wondered who made this lousy product, i thought this must have been made by a cheap run of the mill juice drink maker. i was driving when i drank the green tea drink so i was unable to read who made it.

when i hit a stop light, i looked at the label to see who was the manufacturer of the Real Leaf Frutcy drink. i was shocked when i read the label – it was from the Coca Cola Company (Coca Cola Bottlers Philippines Inc.).

first thing that came to my mind – how can coca cola launch such a lousy product into the philippine market?

coca cola is not only the leading drink company in the country but also in the world. it is also one of the best marketing companies in the world. they do everything right and takes pains on doing things right.

coca cola does a lot of consumer research and for sure they must have done not one but a few consumer researches on this product before they launched it into the market. a product consumer research must have been done to vet the flavor and other things about the product.

how did coca cola miss on this one big time on the bitter ampalaya taste of this product?

for sure this one is the equivalent of a WAWAM on product launches. it’s not a waste of advertising money but a waste of product launch money.

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