sleaze in kataxpayer billboard that fails to sell or even make sense
this is a billboard that is on that road where White Plains subdivision is in Quezon City. we were of course driving when we first saw the billboard and two things caught my eyes – the mini-skirted legs of the woman and the words “tax accounting”. as we were driving, we didn’t get the message of the billboard, did not have enough time to read all of it.
but just the same, as we drove past the billboard, we thought something was not making sense in that billboard. we were unable to connect in any way the woman’s mini-skirted legs and tax accounting. they were just unrelated even if we stretched the meaning and message of the ad with those visuals and words.
we drove really slow the next time we went past it to be able to read the whole thing. our instinct was right, the billboard didn’t make sense. it used sleaze in a bad way and nothing in the ad made sense, nor does it make a sale.
this is a close up of the main visual and the headline in the billboard.
the visual is sleazy and totally appalling – it shows a before and after situation where the mini-skirted woman in the before picture had her legs crossed and then spreads her legs apart after a man supposedly offers her an engagement ring. yes, the woman spreads her legs!
why would anyone put this kind of visual in an ad? it is insensitive and very offensive. the sexual meaning is blatantly disrespectful.
and the main visual is just the beginning. there is more on how this billboard totally fails.
the legs spread apart with an engagement ring has nothing to do with “tax accounting”. the product being sold here is apparently a tax accounting seminar. legs being spread, sex and tax accounting seminar all don’t mix well and don’t make sense. there is no message there. the message is all lost and probably because of the obsession with sex and sleaze.
the sleaze in this billboard is heightened with the subhead “it works all the time”. like saying it’s a “sure thing” the legs will be spread.
there is a large chunk of unsaid message in that billboard – taking the tax accounting seminar is a “timely solution. important investment” that it will be most useful and will work all the time. but all that is actually unsaid because the ad has been so obsessed with the sleaze.
there are many more ways, more effective and more sensible to deliver that message than use the sleazy visuals. there is an attempt to be creative here but it is used badly and being used just for the sake of showing some sleaze.
aside from the advertising component failure of this billboard there is another one – the billboard is actually right beside the gate of St. Ignatius Subdivision where we can assume families live there. their young children see that billboard on a daily basis.
this is a WAWAM!
call these numbers to ask them to bring down this billboard : (998) 979-3922; 921-6107