Home > advertising, marketing & advertising, marketing & advertising around the world > Nike’s Together-LeBron James TV ad works with its powerful visuals

Nike’s Together-LeBron James TV ad works with its powerful visuals

TV is a visual medium and so are TV ads. TV ads are at their most powerful when the visuals deliver. this Nike ad of LeBron James and for the city of Cleveland has exactly that – powerful visuals.

it is a welcome back to Cleveland  TV ad for LeBron. LeBron is front and center getting his teammates to join hands as a team to play for the city. soon enough people in the stadium and the rest of the city join hands with LeBron and the team. the ending is the idea that the whole city of Cleveland has joined LeBron and the cavaliers on their quest for the championship of the NBA.

the ad in black and white is an excellent choice. it ads a lot of drama and grittyness to the ad. the only weakness we see in this ad is the copy. it’s a long ad, it’s almost 2 minutes and the copy was too repetitive and lacked depth and interest for the time that the ad was running for. it’s either the copy was too sparse or the commercial too long. either way, we thought the ad somewhat suffered with poor copywriting.

the poster that was shown at the end was just as powerful too. the poster says it all and says the message very well.

LeBron_Poster

 

Advertisements
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: