Archive for December, 2014

De La Salle University test results (DLSU College Admission Test) are out! (AY 2015 -2016)

December 20, 2014 Leave a comment

la salle

you will need your reference number plus your name to access the results here :

or this one:

if you made it, you will be led to a link that is a letter from La Salle congratulating you for making it and instructions. print them.

be patient, it takes a long time to load because so many are accessing the same thing.

good luck!

confirmation dates are from April 7 to 16, 2015. the La Salle school year starts in August 2015 (and not June, 2015).

why on earth is MMDA chair Tolentino and MMDA personnel wearing camouflage?

December 8, 2014 Leave a comment

what is the point of this? why is MMDA chair Francis Tolentino and the  MMDA men wearing camouflage? we were shocked when we saw this on twitter. also dumbfounded as we can’t figure out what possible reason they may be doing this. for what purpose?

chair tolentino and the MMDA are doing a fantastic job at what they do. this one we think is the best MMDA and MMDA chairman Metro Manila ever had. they are always on the ball, proactive and takes criticism very well and adjusts very well to problems and criticism. they are always very reasonable and sensible.

for us, the camouflage is the first head scratching thing tolentino and the MMDA has done,.



chair Tolentino and the MMDA personnel are not members of the military and the MMDA is not a military organization. camouflage is worn by the military. and for sure there is some law that prohibits non-military personnel from wearing camouflage uniforms or even other military or police uniforms.

it will be very confusing for people seeing these men in camouflage uniforms in the streets – are those men from the Philippine military or are they a para-military group out to take the constitutional government out?

these men apparently are meant to do rescue work or rehabilitation work when Ruby hits the city. rescue workers usually wear loud, bright reflectorized colors as their uniform. they do that so that they can be seen easily in a storm where visibility gets limited due to the rain, dark clouds and very little sunlight, specially when rescuers are on the water. the bright colors they are wearing make it easy for them to be seen when they are floating or bobbing in and out of the water line. more importantly, you want the victims who they are rescuing to be able to see them, for the victims to know they are being saved and how far the rescuers are from them.

the camouflage does the exact opposite of what they should want – those wearing them make them disappear against the background. the camouflage is worn so that the soldiers cannot be seen by the enemy or at least very difficult to see. it is worn to hide them. it is the exact opposite of what rescuers want – they want to be seen, not hidden.

that leads us to another point – who is the “enemy” the MMDA are hiding from?

exuberance, determination and courage are good things. by a stretch, those are the only reasons why they are wearing this uniform. the camouflage uniform gives them a sense of courage and determination to save and help others. but there should be other ways to achieve that other than wearing camouflage we think does more harm and gets more confusing.

what is wrong with loud and screaming bright orange, red or yellow?



Most Viewed Video Advertising Campaign Of 2014

December 3, 2014 Leave a comment

Top Ten Most Viewed Video Advertising Campaigns of 2014

While First Kiss tops the chart, the other 9 places belong to well-known brands, veterans of successful marketing campaigns. 4 of the 10 most viewed ads revolved around the 2014 World Cup, with Nike, Samsung, and adidas attracting 306 million views between them. The average World Cup themed campaign ad generated nearly 3x the amount of average views for a branded video campaign compared to 2013.

  1. Wren’s “First Kiss”: True Reach of 156,670,932 views
  2. Nike’s “Risk Everything”: True Reach of 138,929,384 views
  3. Nike’s “The Last Game”: True Reach of 122,249,570 views
  4. Samsung’s “Galaxy 11 The Training”: True Reach of 78,130,824 views
  5. Always’ “#LikeAGirl”: True Reach of 60,281,400 views
  6. Turkish Airlines’ “#EpicFood”: True Reach of 59,549,152 views
  7. Budweiser’s “Puppy Love”: True Reach of 59,074,980 views
  8. Dove’s “Patches”: True Reach of 58,645,812 views
  9. Samsung’s “Official Introduction”: True Reach of 52,692,263 views
  10. adidas’ “The Dream”: True Reach of 47,828,815 views

source :

Wren’s “First Kiss” Overtakes World Cup Campaigns as The Most Viewed Campaign of 2014

read here :


Coca-Cola’s Fairlife Milk ads – sexist, sexy, senseless or strategic?

December 2, 2014 Leave a comment

yes, you read it right – it is “Coca-Cola”. the drink company that we all know for its Coke drink in that familiar red colored bottles launched a brand called Fairlife, a milk product and the advertising campaign they launched it with is calling a lot of attention. the ads are called even by the company as “pin-up girls” and that is a great summation of what the ads are – they are a throwback to the 50’s pin-up girls of the Marilyn Monroe type of pictures and posters US soldiers used to have in their lockers while at war in Europe. for these ads, pin-up means sexy girls showing a lot of flesh, long legs in particular but this time liquid milk is covering the bodies of the pin-up girls.

first time we read about it, the article described the ads a “naked girls covered with milk”. that of course caught our attention but when we saw the ads, we thought the description was too much hyped with imagination, “naked girls” is something that did not come up to our minds. yes of course with the liquid milk as the clothes of the women, it means the girls are naked under the liquid milk. but then again aren’t we all naked under our own clothes?

the over-imagination aside (pun intended), we looked at the ads and asked ourselves several questions:


are the ads sexy? no, they are not. sure they show long legs and the women in them have bodies that will allow them to join beauty contests but sexy is not what we see in the ads. it did not inspire us to think sex when we saw the ads. what we saw were good looking women in the ads. not seeing sexy or sex in the ads may be a function of the proliferation of images in media and the internet that are far more sexual and body baring than these ones. heck, we recently saw the magazine cover of Kim Kardashian in full nude. compare these images to that and these are not at all sexy. it also helps that the over-all concept of the ads is the 50’s pin-up girls. it did not make me think of my grandmother but there is a certain playfulness and innocence when you think of the 50’s now that it is 2014.

are the ads senseless? no it’s not. it does make a good argument for being sensible as an ad. what it is doing is equating health with looking good. health to many of us humans is invisible and we need a lot of help to visualize health. doctors and science give us a picture of “healthy” through lab tests and numbers that show how much cholesterol we have in our body. but after a few seconds of seeing those numbers, we quickly forget how healthy looks like. seeing abs, muscles and in this case well proportioned bodies and long legs are excellent visualizations of “healthy”. they are memorable images that we usually keep in our minds as our goal in life and as we age.

are the ads strategic? yes, we think it is. the choices of the elements in the ads – liquid milk, nice looking bodies, women and health do have a certain strategic flair to them. this is the first time we are being asked to look at milk and what it does to our health in this way. what we are used to are children, cows and nature. the imagery is very eloquent.

are the ads sexist? first, the word “sexist” is one that can be very confusing to many. perhaps because it is a word that has been used as a weapon too many times and that it carries so much emotions that the real meaning of it has been hidden from many of us. if your target audience is women, it is not sexist at all. milk is a health drink and it is most useful for women for its calcium content and its importance to women. it can’t be sexist if women are the brand’s primary target market and target audience.

in essence this is what we are saying – we all got to chill! and yes, we do like the ads.

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