Home > advertising > heineken puts it’s money where it counts – consumer satisfaction

heineken puts it’s money where it counts – consumer satisfaction

this is one of the boldest moves we have seen in marketing and one very strong show of confidence on the quality and desirability of their product – heineken will give your money back if you do not like it. the basic promise here is that it is the best tasting beer. and if you do not like the taste, they will return your money. it is brave. it is great.

  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: