Home > advertising > how to harness the power of celebrities in TV ads – BMW’s 2015 Super Bowl Ad

how to harness the power of celebrities in TV ads – BMW’s 2015 Super Bowl Ad

this is what celebrity ads is all about and how its true power can be used in TV ads. this BMW ad first takes us to 1994 whenBryant Gumbel and Katie Couric, hosts of the Today Show showed on air they were being stumped by this things called the “internet” and what this thing “@” meant in an email address.

fast forward to today (no pun intended) and the pair is inside a BMW electric car showing us again that they are being stumped by the BMW electric car, having the same kind of discussion as to what the car is all about. the ad ends with Couric once again calling a staff member to explain what it is.

just brilliant advertising!

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