Home > advertising > TBWA\Hakuhodo Ad Agency’s 3-D printed ice cubes – a classy, classic and fascinating creative idea that works

TBWA\Hakuhodo Ad Agency’s 3-D printed ice cubes – a classy, classic and fascinating creative idea that works

we were floored, our jaw dropped and a word in our mind keep popping up “wow!” when we saw this idea TBWA\Hakuhodo thought of for its client, Suntory Whisky – 3-D printed ice cubes that you put in your glass to enjoy Suntory Whisky. it was hands down, one of the classiest, classic and creative idea we have seen for an alcoholic drink.

it does present Suntory as a very classy and above its class kind of whisky. the exact image and impression one wants when you are a whisky brand.

 Suntory Whisky 3-D Printed the World’s Most Incredible Ice Cubes

TBWA creates landmarks and characters in miniature

Advertising craft doesn’t get more delicate than this. Check out the crazy ice cubes TBWA\Hakuhodo created for Japan’s Suntory Whisky.

The agency used what’s called a CNC router (and a process that’s kind of inverse 3-D printing) to carve the designs, which ranged from the Statue of Liberty to the Sphinx to Batman and everything in between. (There even appears to be, perhaps presciently, a Cannes Lion in the mix.)

Miwako Fujiwara of TBWA\Hakuhodo said the CNC router was chilled at -7 degrees Celsiusto keep the ice from melting. The agency used an app called Autodesk 123D to capture the 3-D images and prep them for printing. “A touch of chilled whiskey polishes the surface of the ice and gives a beautiful shine to the sculpture,” Fujiwara added.

more pictures here : http://www.adweek.com/adfreak/suntory-whisky-3-d-printed-worlds-most-incredible-ice-cubes-163782

 

 

 

  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: