3 news outlets, same story but different pictures – the art and smarts of choosing a picture
today 3 news outlets – 2 newspapers, the philippine daily inquirer and the philippine star and the internet news outlet rapper.com carried the same news story about the assets of janet napoles in the US on their respective websites.
the story content is the same – a los angeles california official has started court proceedings to seize the assets of janet napoles in the united states worth $12.5 Million.
all three had the same news story and all three almost had the same headline with two nearly identical but each one had a different picture that accompanied the articles.
philippine daily inquirer headline : “US moves to seize Janet Lim Naples assets worth $12.5M”
philippine star headline : “US wants to seize $12.5M Naples assets”
rappler.com headline : “US wants to seize Napoles assets worth $12.5M”
aside from the very similar headlines, the interesting part are the pictures each chose to accompany the articles. the pictures they used are not exclusive, each news outlet could have used the other pictures or versions of them.
but we think the specific news outlet chose the picture they published based on the personalities of the news outlets. you can actually draw a personality sketch of the news outlets based on the picture they chose to accompany the same article.
rappler.com is the more conservative news outlet. it chose a picture of what appears to be a document that lists the assets. it is to the point but it is boring. the picture will not elicit interest and make the reader want to read the article.
the philippine star has the picture of a covered up janet napoles on her way to the court for one of the early hearings on the case. this would be more interesting than a picture of the document that rapper.com went with. this choice is factual since the article talks about the assets of janet napoles.
philippine daily inquirer goes for the readership gold on their choice of picture for the article – a posture of Janet Napoles’ young daughter Jeanne with her long legs in full display as she sits inside a car wearing a mini skirt. a picture of the long legs of a mini skirted woman is a much more interesting picture than a portion of a document, the most boring and a hooded janet napoles.
rappler.com and the philippine star’s pictures are directly related to the news story while that of PDI was not directly but related to it. these assets are registered under the name of Jeanne but they came from the mother Janet. Jeanne does not have a job for her to be able to afford all those assets but mother Janet has her PDAF scam business to take it from.
the picture of Jeanne with her long legs shown prominently is a picture that was posted by Jeanne in her Facebook account. it could have been used by the other two news outlets.
how did PDI end choosing the sexy picture? PDI has the mentality of a tabloid. it knows how to get readership. it will use pictures that will help it get readers to go to them. not only does PDI use provocative pictures, they also use provocative headlines. it knows how to sell newspapers. and i must say they are very good at it.