adding the coke zero ad equals to sum zero, plus ADS Sindrome

new product Coke Zero has intro ads on tv that when you add up two of the ad’s key story components, they come up to a sum zero. it’s a WAWAM! and has ADS Sindrome.

there is something to admire here — Coke’s very large talent pool of other-worldly characters. this is the second time this marketing year that Coke uses other-worldly characters in their ads. yup, we can say Coke is out of this world in their advertising campaigns this year.

read in full here : http://tinyurl.com/oh6rtp