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Posts Tagged ‘marketing’

Pinoy speak as brand name – “Tisyu” (toylet peyper)

January 3, 2017 Leave a comment

with the brand name “Tisyu”, this is not a joke, there is no mistaking what kind of product it is, specially for Filipinos. (although we are guessing English speakers will get it too.) it is exactly how we say it. we may previously have not known how it is spelled, but now we do thanks to this brand of toylet peyper (this bit is all mine).

img_0228

i was  in the supermarket for other things and just happened to  pass this particular display. while i  as not looking to buy toilet paper, this brand called out to me and caught my attention, the brand name spoke loudly. how could i resist?

ok, so it made me laugh. but it is a registered brand name and the product  was on an island display  – in between the laughter, i had to take this brand seriously. an island display is the most expensive display in a supermarket.

the product is very proud of its brand name. it says so on the shelf – “proudly produktong pinoy”.

this is the marketing question – so we have here a product used to wipe what we do not want to touch with our bare hands under there, behind us that its brand positioning  that is on pinoy nationalism that one can’t miss because it’s actually on the brand name.

the big question is for this kind of product, is nationalism a motivator for purchase?

 

~~mindscape landmark ~~

heineken puts it’s money where it counts – consumer satisfaction

April 1, 2015 Leave a comment

this is one of the boldest moves we have seen in marketing and one very strong show of confidence on the quality and desirability of their product – heineken will give your money back if you do not like it. the basic promise here is that it is the best tasting beer. and if you do not like the taste, they will return your money. it is brave. it is great.

“strategic thinking” according to Calvin of Calvin & Hobbes

September 25, 2014 Leave a comment

good strategic thinking is all about using what you have – the market, the competition, consumer insights (psychographics)  and your objectives and  putting all those together and funnel them into a coherent action that gets you what you want. it is not at all random but it is placing all the elements, sometime a few often numerous into a certain sequence that leads to getting your goals achieved.

that is essentially what Calvin did,

the power of the picture in capturing and communicating ideas

January 22, 2013 Leave a comment

legs graphics

 

 

we have heard it many times before – a picture captures a thousand words. this picture has 10 words in it but beyond that, the picture speaks of a thousand unspoken words on what the picture is communicating, the title of the picture  “judgement”. or how women are judged on the length of her skirt or dress. we don’t just enjoy looking, we also enjoy attaching one of the 10 words based on the length of the dress or skirt about the woman wearing it.

it is a very simple picture and yet it communicates the message very well, with utmost ease and in a very provocative way. words need not be used to communicate the message, we just have to look at the picture.

this is one of the amazing pictures we have even seen in our entire career.

 

 

source:

Rosea Lake, Vancouver Student, Posts Powerful ‘Judgments’ Photo Of Skirt Lengths (PHOTO)

Prudish. Flirty. Whore. Proper. Cheeky. Slut. These are just a few of the words that could be used to describe a woman’s sexual behavior based on her appearance alone, and 18-year-old college freshman Rosea Lake chose to display them starkly — on a young woman’s legs in a photo that has since gone viral. (Scroll down to see the image.)

Lake, who studies graphic design and illustration at Capilano University in Vancouver, never thought she’d become an Internet sensation when she posted her“Judgments” photo project to her Tumblr on January 5th. But something about the picture struck a chord with those who saw it, and within 24 hours the image had been re-blogged 100,000 times.

http://www.huffingtonpost.com/2013/01/18/rosea-lake-vancouver-judgments-skirt-length-photo_n_2504950.html

apple airs ipad intro tv ad at oscars telecast

March 9, 2010 Leave a comment

we are a fan the ipod touch but we’re not a fan of the ipad. don’t get it why its necessary to buy a bigger ipod touch. we would have bought the ipad if it was a smaller, lighter and thinner macbook, but that is not what happened here.

the tv ad shows it. read more about it here: apple ipad’s intro tv ad – the magic is in simplicity

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