Posts Tagged ‘obama wins US presidential election’

headlines on obama win

November 9, 2008 Leave a comment

Philippine Daily Inquirer (PDI) headline : black in white house

November 6, 2008 Leave a comment

landslide win for Obama!

November 5, 2008 Leave a comment
  • pensylvania goes to obama
  • obama is performing much better than previous democratic presidential candidates across practically all states

the mccain losing marketing strategies, strategy #2 : sarah palin

November 4, 2008 Leave a comment


WAWAM! will be looking at exactly the same things that a political analyst or strategist will be looking at in analyzing the campaigns. but WAWAM! will look it at from the eyes of a marketing and advertising man. these strategies and analysis can be written into marketing plans of brands and it will make sense and most likely work.
or in this case not work.
we’re on strategy # 2 in mccain’s losing marketing strategies – srah palin.

obama’s winning marketing strategies, strategy # 3 : down home presence

November 2, 2008 Leave a comment

if obama was a consumer brand, we will describe strategy # 3 as excellent down-scale distribution where the brand is made available and sold in down-scale retail stores, those located right beside homes of consumers or mom and pop stores (sari-sari stores in the philippines).

obama is not a consumer brand, but the same marketing strategy has been applied here. read about it here:

mccain’s losing marketing strategies, strategy # 1 : personality

November 1, 2008 Leave a comment

we have started to look at the obama winning marketing strategies. WAWAM! now momentarily shifts to mccain’s losing marketing strategies.

we are looking at what the campaigns have done and extracted the marketing strategies as if they were cosumer brands.


read about it here :

obama’s winning marketing strategies, strategy # 2 : the high-ground

October 31, 2008 Leave a comment

we’re looking at the US presidential elections and extracting the winning marketing strategies of obama and where it went wrong for mccain. we look at the same things political analysts do but we see things in a marketing way. read in full here :

president barack obama : the winning marketing strategies. Strategy No. 1 : Change

October 27, 2008 Leave a comment

on october 15, we predicted in WAWAM!, senator barack obama will win the election on the strenght of a brilliant marketing effort by the obama campaign and blunders of the mccain campaign.

we will be looking at the whole thing from a marekting and advertising stand point and extracting the marketing strategies from this campaign. these are strategies and learnings that any brand manager can re-apply to his/her own marketing plans for his brands.

view it here : or read it here:

3rd debate aftermath – obama vs mccain : did not rock our world, obama on track to win election

October 16, 2008 Leave a comment

we outlined a short list of what can derail obama winning the election. this 3rd and last debate may be the last chance for mccain to reverse the trend and for obama to solidify his winning trend. well, the debate did not rock our world. read about how this debate stacks up to the points we raised here :

we think mccain did better, but obama wins just the same! obama continue to be on track to win this election.

barack obama wins US presidential election!

October 15, 2008 Leave a comment

we are putting it all on the line now – WAWAM! thinks barack obama will win the US presidential election. obama will win it on the basis of brilliant marketing and communications by the barack obama campaign and marketing and communications blunders by the mccain campaign. there are poll trends that support that. read it here :

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