Home > Celebrations, Philippine Advertising, Philippine Marketing > “make it makati” campaign – logo that works hard and beautifully

“make it makati” campaign – logo that works hard and beautifully

we have been seeing these banners on the main streets of makati along the ayala avenue business area and it caught our attention on the positive side.

we think it’s a good logo design and even more brilliant was how the logo design concept elements of colorful lines were flawlessly incorporated into the banner design. the whole thing is so put together with elements or components  and the whole working well together.  it’s a very classy logo and banner design which is a perfect fit to makati city and most appropriate to the target audience of business people and investors.

our push back though, although minor is the readability of “makati”. the lines in white and color makes it not very easy to pick up. the eyes naturally separate the lines, deconstructing the shape of the letters.

  1. LA702
    August 11, 2012 at 5:20 am

    Like any premier city in the world, Makati, the Philippines Wall Street showcases the confidence and energy of the young, restless, educated, success oriented Filipinos of the 21st century. Makati is a gauge of every person’s success, a sense of pride, a story to tell.

  2. February 13, 2014 at 2:28 pm

    Thank you for this post. 😀

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