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the spam text epidemic among Globe Telecom subscribers and Globe’s anti-Globe-subscriber red tape non-solution
there is an epidemic of spam texts that has been infecting Globe Telecom subscribers, both post-paid and pre-paid subscribers. you know the epidemic exists because you are a victim yourself, you read about the complaints to Globe on Twitter and in fact if you read any of the Globe accounts on twitter like the @Talk2Globe account, you can read that most of the complaints are on spam text.
there are now two kinds of spam texts that have been hounding Globe subscribers.
the first one is the “Ad & Services Spam Text“. these are texts that sell you something – a product or service. the products are mostly condo units, some kind of insurance or medical service. the most rampant ones are sent by Ayala Land and Megaword, two of the country’s biggest property developers. insurance and medical services were mostly sent by Caritas. In fact Caritas was even featured in Philippine news as apparently it sent the most number of spam that some lawsuit or complaint with the government agencies have been filed against Caritas. 
the second spam text is the more dangerous one for Globe subscribers as this one is criminal – this is the “Scam Spam Text” . this is not just dangerous, this kind of spam text can be very costly to subscribers, it is a scam where the sender intends to fool the Globe subscriber to send the scammer through Globe’s “pasa load” facility. “pasa load” is the facility where one can send a cash value to another subscriber. that cash value is charged or added to the sender’s cellphone bill and the recipient in effect receives a cash value that can be used to pay for cellphone consumption. it is like a money transfer from one’s bank account to another bank account.
this kind of spam text goes over beyond the inconvenience of getting unwanted text from someone who wants to sell you something. this one is an attempt to steal money from you.
ans example of this is this one:
the Scam Spam Text has several components :
- the text sender pretends to be from Globe Telecoms or the text was sent by Globe itself, from “Globe Postpaid”. this is to make the text appear as legitimate.
- the text claims the receiver or intended Globe subscriber victim of the scam was incorrectly charged of something by Globe like an LTE service, an overcharging on roaming or something else
- to stop or get reimbursed of the incorrect charge by Globe, the intended victim is asked to quickly send a reply text to a number
- there is an instruction how to send the reply text. this instruction in truth is the code text Globe subscribers use to be able to do a pasa-load. in the above example, 300 means a P300.00 cash value will be sent to the number indicated on the number
- the number that it will be sent to is a different number from the one that sent the scam spam text to the intended Globe sub victim
- once sent, the Globe subscriber victim is charged that amount while the same amount is added to the recipient’s load
we got tired of getting these spam texts. the spam texts are sent at no particular time and some of them even at times when we are resting or in meetings. because we receive the text, some effort is made to get our phone and at least look at who sent the text. that is inconvenient and irritating on its own and it gets worse when you receive a lot of it. they also occupy some memory on our phones. memory is a precious commodity to cellphones. a lot of memory occupied means the phone can lag or slow down. aside from the need to look at the text, it consumes time and effort to delete the spam texts and tag the number of the spam send sender as spam.
tagging the cellphone number as spam effectively blocks that number from sending you text or calling your number. you will not even notice you receive a text or call from the block numbers as they are their calls are automatically blocked or their text automatically and silently sent to the spam folder.
we wanted to do more than just block the numbers of the spammers from our cellphone with the use of the blocking function, we wanted Globe Telecom to do something about it so that the practice is stopped at their system itself. we also knew that there were many more Globe subscribers who are being victimized by the spammers. to do that, we have taken our cause on Twitter (@wawam).
we have been sending screen caps of the offending spam text to the @Talk2Globe twitter account and asking Globe to “disable” the cell phone numbers of the spammers.
at the start of the spam epidemic at Globe, the twitter account handlers of Globe didn’t know how to handle the complaints. we suppose no guidelines were yet set at the start. sometime after, the Globe twitter accounts were asking for proof and netizens started sending them screen caps of the spam text. based on our own experience, Globe twitter account handlers said they will handle it and even said they will be sending warning messages to the spammers.
we sent our tweets that contain the screen caps of the spam text with the hash tag #StopSpamText . we noticed that at some point in time other twitter account users with Globe accounts also used the same hash tag that we started.
recently, we found out that there was a new policy at globe :
we thought this new policy was all wrong, violates the privacy of the victims of spam texts, makes it extra difficult to file a complaint and get action from Globe and tends to favor the offenders, the spam senders and disadvantages the victims. Globe was supposed to protect its subscribers, instead it protects the spammers.
Globe wants the victims of spam text to :
- give Globe through twitter the spam victim’s cell phone number
- for the spam victim to agree for Globe to give their cellphone number to the text spammers the victim’s cellphone number once the spammers dispute Globe’s action on the spammers
we feel the last requirement was the most damaging of them all.
- it violates the privacy of the spam victim. people do not like their cellphone numbers to be given to just anyone and everyone. we only give our cellphone numbers to people we know and only if we like to.
- Globe giving our cellphone numbers to the spammers opens up the possibility of the spam victims being harassed by the spammers. if Globe gives the victim’s cellphone numbers to the spammers, it will be a cycle of harassment and even more spam to be sent by other numbers that the spammers can use after the old one has been disabled by Globe
we do not see how that requirement will help Globe subscribers who are being victimized by the spammers. Globe fails to see that those who receive spam are actually the victims. the victims are asking help from Globe, for Globe to stop the spammers from further victimizing legitimate subscribers and Globe seem not to be up to helping its subscribers with their problems. instead of helping their subscribers from being victimized by spammers, they are protecting the spammers and in effect allowing the spammers to continue their spamming efforts.
if the spam victimized Globe subscriber does not give his cellphone number to Globe and not agree to allow Globe to give their cellphone number to spammers in case of disputes, Globe will drop the case and not pursue any action on the spammer. that means the spammer in question is left by Globe to continue victimizing Globe subscribers.
we do not understand why Globe is not taking action against the spammers.
- first, the spammers are claiming to be from Globe. that alone should give Globe enough reason to disable these accounts. they are illegally using the Globe brand name and Globe corporate name. it is misrepresentation and misuse of the Globe brand and company name. it is patently illegal.
- not only are the spammers illegally using the Globe brand and corporate names, they are damaging the brand image of the company and the brand.
- the screen caps of the spam texts is a visual proof of these efforts.
- for sure, Globe has a way to find out in their system if a certain number is sending spam texts to others. Globe should have a record of the texts each number sends. a quick access to the text records of the spammers would show the spam texts.
- even if Globe does not keep a record of the actual texts sent by their subscribers, they can for sure know how many texts each subscriber sends out in a given day. a very high number of outgoing texts at any one time is a clear indication that that number is being used to send spam text
- these are spammers, they send hundreds or thousands of texts to other subscribers in a given day, for sure other legitimate Globe subscribers who are victimized by the spammers do not want to receive spam texts. once a number is reported by at least two (2) Globe subcriber victims, that should be enough for Globe to scrutinize the cellphone number if it is sending out spam texts
- there can be some kind of a computer program that they can develop to do this kind of investigation and analysis. all of this can be automated.
why should Globe eliminate spammers and disable their numbers?
- they are illegally using the Globe brand name and corporate name, this is illegal.
- they are not just spammers, they are scammers, they are doing illegal activities. legitimate globe subscribers are being victimized.
- with rampant text spammers, it makes the Globe experience unpleasant and irritating for their legitimate subscribers. a bad brand experience leads users to transfer to other mobile service providers.
Globe has adapted a very strange policy on spam text. rather than help and fix the problems their subscribers are bringing to them, it is making it difficult for their own subscribers, asks information and agreement from their subscribers that put their subscribers at risk of more harassment and in effect protect and help the spammers who in the first place are doing illegal and irritating activities.
AFP and DOH makes a mockery and violates the quarantine they imposed on PHL soldiers who came from Liberia
this is the meaning of “quarantine” (from the internet):
- “a state, period, or place of isolation in which people or animals that have arrived from elsewhere or been exposed to infectious or contagious disease are placed.”
- “impose isolation on (a person, animal, or place); put in quarantine”.
and quarantine was the what the government wanted to do to the Philippine soldiers and policemen who served as UN peacekeepers in Liberia.
we were surprised when the government announced this action on the Philippine peacekeepers. we have been reading what the US has been doing to American medical personnel who have served in Ebola countries and they have not imposed forced quarantine on them. certainly not something like this where a government isolated a group of people were directly brought into an island straight from the airport upon arrival.
when they announced the mandatory quarantine on an inhabited island, i thought that didn’t match with any of the guidelines set out by international health agencies and prevailing current practice in other countries. so i thought, the Philippine government is doing this as it wants to take the Ebola scare very seriously and is exercising an over abundance of care and safety.
in the US, only those who exhibit Ebola-like symptoms are quarantined and brought to the hospital for observation and treatment. a nurse who had not exhibited symptoms but served in an Ebola-plagued country was not quarantined although on her own she decided on a self-imposed quarantine, promising she will not go to crowded places. she stayed in her home, not brought to an inhabited island.
we were surprised over the weekend when we read in the papers that officials of the DOH itself and the AFP actually went to Caballo Island to visit the soldiers.
the visitors to Carballo island where the Philippine peacekeepers from Libera are supposed to the quarantined – DOH and AFP officials
Top AFP, DoH officials visit Pinoy peacekeepers on Caballo Island
source : http://www.tribune.net.ph/nation/top-afp-doh-officials-visit-pinoy-peacekeepers-on-caballo-island
that to us to say the least was very confusing – we thought the soldiers were being quarantined, why were they allowed to receive visitors from Metro Manila?
not only were they allowed to receive visitors, the visitors were from top DOH and AFP officials which we thought was obviously a violation of the quarantine that they themselves forcibly imposed on the soldiers. you cannot get higher than the chief of staff himself, General Catapang and acting DOH chief Garin.
not only that, pictures show the visiting tourists from the DOH and AFP did not wear any protective gear. we saw a picture of the soldiers on a boat on the way to the island. in that picture the three (3) personnel manning the boat wore full protective gear. why didn’t the AFP and DOH officials wear the same protective gear?
the boat handlers wearing full protective gear
in news articles today, some mentioned that in this visit, the “elbow bump” was instituted as they were not allowed to shake hands. also in a Facebook post, AFP spokesman Major Harold Cabunoc posted “Bawal nga lang makipagkamay…” (“Handshakes are not allowed.”)
the “elbow bump” and the “no hand-shake” policy is directly contradictory to the picture of the three (3) boat handlers wearing full protective gear. all of a sudden in this visit to the island by the DPH and AFP officials, things about the Ebola and the extra ordinary effort of care and seriousness Ebola was given disappeared and reduced to something as trivial as “elbow bumps” are allowed and “let’s not just do handshakes”.
Catapang and Garin mingled with the peacekeepers, who are now allowed to roam around the island, only four days after they arrived there.
Garin said that she and the AFP updated the peacekeepers about the condition of their fellow peacekeeper who was evacuated to the Research Institute for Tropical Medicine (RITM) after developing fever on the second day of quarantine period.
“General Catapang and I visited our troops there (Caballo Island) and firstly we told them about the status of their fellow peacekeeper, and at the same time, we wanted to ensure they are all healthy,” said Garin.
For his part, Catapang said they mingled with the troops and developed a new way to greet each other –elbow to elbow.
the contradiction, inconsistency and reduction from dead seriousness to something very cavalier and trivial to us is shocking.
we also wondered that since these officials were allowed to visit the soldiers in the island, does that mean they will permit visits of this sort from relatives and friends of the soldiers? if the military and health officials found it safe for them to go to the island, why wouldn’t the relatives and friends of the soldiers be able to do the same as long as they do only what the officials did – elbow bumps to say hello.
we are searching for answers on why they went to the island. for what purpose?
“We are happy that (we visited them) together with Secretary Garin to show that worrying sometimes is difficult to douse from the people’s mind but if they see us mingling, talking and joking around, sharing happy moment there,” Catapang said.
Garin echoed Catapang’s call not to “isolate” the peacekeepers, who served an extended 11-month tour of duty in Liberia.
“We should not stigmatize or ostracize them,” Garin said.
we do not understand that. the “stigmatizing and ostracizing” is coming from where? if that is happening to them, then it is the AFP and DOH’s fault – they were the ones who imposed the forced quarantine on an inhabited island. the soldiers did not ask for that neither did the public. their action of quarantining them in the island is the one that is giving others reason to “stigmatize and ostracize them”.
we are very confused on the kinds of messages both the DOH and AFP are sending with what they have been doing with the soldiers. the messages are not only mixed, they are directly contradictory against each other. they want to show that they are very serious about taking precautions on the spread of Ebola by sending them to an island and yet the officials visit them. they will not allow contact or visits from relatives and friends of the soldiers and yet they themselves went there. staff who are helping them like the boat people wore full protective gear and yet they were in close contact with the soldiers, were “elbow to elbow” and did elbow bumps without protective gear.
are we turning schizophrenic here?
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posted November 19, 2014:
this issue has become controversial since the time we first posted this here last november 17.
EDITORIAL – Irresponsible
If the government is 100 percent sure that the soldiers are virus-free, what’s the point of placing them under 21-day quarantine on an island?
That’s the question being asked after the acting secretary of health and the chief of the Armed Forces of the Philippines dropped in on Caballo Island, wearing no hazmat suits to protect them from possible infection, ostensibly to cheer up the soldiers who are undergoing a 21-day quarantine against the Ebola virus.
Perhaps the soldiers were cheered up, but the public was not. AFP chief Gregorio Catapang Jr. explained that his visit was meant to show that the soldiers were not supposed to be stigmatized. But who said they are?
Putting people under health quarantine is not meant to humiliate them or violate their rights. It is a precautionary measure to protect public health. That includes the health of those dear to the individuals being quarantined.
The government took the unusual measure in the case of 133 Filipino soldiers returning from United Nations peacekeeping duties in Ebola-hit Liberia because of the virulence of the disease. It’s no overreaction. Of the 5,177 confirmed deaths from the world’s worst Ebola outbreak, 2,812 were recorded in Liberia.
more to read here : http://www.philstar.com/opinion/2014/11/18/1392994/editorial-irresponsible
Biazon blasts Garin for breaking Ebola quarantine
Posted at 11/18/2014 7:47 PM | Updated as of 11/18/2014 7:47 PM
MANILA – Muntinlupa Rep. Rodolfo Biazon on Tuesday criticized the visit of Department of Health (DOH) officer-in-charge Janette Garin and other top government officials to the quarantined peacekeepers from Ebola-hit Liberia.
Biazon, at the weekly “Ugnayan sa Batasan,” said, “I think the visit of these high officials of the government was to say the least a misjudgment. Misjudgment not only in the actions that they did there but what they projected to the public.”
“We have a protocol and there is no reason why protocols should be violated. We are endangering the people. The soldiers there know and understand why they have to be quarantined and I think the families know why the husbands, or sons or brothers will have to be quarantined because what is being safeguarded first are their families, their friends, the communities where they will be and probably the whole country so we cannot compromise the implementation of the protocol. There is no reason why the protocol may be violated,” he said.
more here : http://rp2.abs-cbnnews.com/nation/11/18/14/biazon-blasts-garin-breaking-ebola-quarantine
the two pictures we have posted here is a stark and obvious visualization of the confusion and contradictory protocol of the DOH and AFP’s quarantine of the soldiers:
picture on the left shows four (4) boat handlers wearing full protective gears as they take the soldiers to the island. picture on the right is a stark contrast where DOH Sec Garin, General Catapang and other military visitors were not only not wearing protective gears, they were quite near the quarantined soldiers.
we know that Ebola starts to be contagious when the patients are already showing symptoms but the point we are saying here is that there is an obvious breach of the protocol. we assume the boat handlers wearing the protective gear was part of the protocol and yet that same protocol was not followed in the picture on the right.
Pia Cayetano won’t shake hand of Garin
Posted at 11/19/2014 4:43 PM | Updated as of 11/19/2014 4:43 PM
MANILA – Senator Pia Cayetano said she will give Acting Health Secretary Janette Garin the “Ebola greeting” instead of a hand shake when she sees her during the budget deliberations of the department.
She said the Ebola greeting – placing one’s fist on the heart – is now a symbolic gesture in West Africa following the spread of the virus there.
She said the gesture is not really unusual since it can only mean “sorry, I can’t shake your hand or kiss you today.”
Garin is being criticized for allegedly breaking the 21-day protocol when she and other military officials visited the troops in Caballo Island where they were brought after coming from their duties in Ebola-affected Liberia.
Cayetano said she is still unfamiliar with the protocols, which is why an “Ebola greeting” would be safe.
source : http://www.abs-cbnnews.com/nation/11/19/14/pia-cayetano-wont-shake-hand-garin
the above – someone not shaking the hand of someone who may have had contact with a potential Ebola victim is both sad and ironical. in the press interview, DOH sec Garin explained that one of the reasons they went to the island was to send a message that the soldiers should not have a “stigmatized and ostracized”. well the statement of senator Cayetano does exactly that. and that occurred only because Sec Garin broke protocol and went to the island.
how lucky are we that we are alive now – we get to hear a comet sing!
for the first time in humankind’s history, earthlings are able to land a robot on an orbiting comet and not only that for the first time, we are able to hear this comet sing! how lucky are we that we are alive now to hear this comet sing?
it is historic enough that humans are able to catch up with a comet as it zips over space, land a robot on it while both spacecraft and comet are speeding through space. this singing comet is an amazing icing on the cake. and the whole thing is just the beginning. the robot that was landed on the comet will be doing experiments. we will be amazed at what this robot will find in space.
congratulations, humans!
and there is more, Philae Lander the robot that landed on Comet 67P even sent a tweet :
Space probe scores a 310-million-mile bull’s-eye with comet landing
London (CNN) — Imagination became reality Wednesday when a mechanical space traveler called the Philae probe plunked down on its target, a comet with a much less romantic name — 67P — some 310 million miles from Earth.
European Space Agency scientists and executives high-fived and hugged each other when the landing was confirmed. Spacecraft have crashed into comets before, but this is the first soft, or controlled landing, in history.
Later, ESA said there was a glitch.
After leaving the mother ship Rosetta and descending, Philae may have bounced, rather than gently settled, on the surface of the comet, ESA scientists said at a news conference. Comet 67P has a very weak gravity, so anchoring harpoons were designed to shoot into the comet to fix the spacecraft to the surface. They failed to fire and Philae is not firmly secure, ESA said.
Rosetta: The comet chaser
“So maybe we didn’t land once — we landed twice,” Philae lander manager Stephan Ulamec said. “Did we land in a soft sandbox or is there something else happening? We don’t fully understand what happened.”
Ulamec said scientists hope to know more on Thursday. In the meantime ESA isn’t letting that problem ruin its big day.
‘A place in the history books‘
“Our ambitious Rosetta mission has secured a place in the history books: not only is it the first to rendezvous with and orbit a comet, but it is now also the first to deliver a lander to a comet’s surface,” Jean-Jacques Dordain, ESA’s director general, said in an article posted on the ESA website.
Many people, and not just the ones who work for ESA, are excited about what kind of information Philae will deliver.
“Rosetta is trying to answer the very big questions about the history of our solar system,” Matt Taylor, ESA Rosetta project scientist, said in the article on the ESA website. “What were the conditions like at its infancy and how did it evolve? What role did comets play in this evolution? How do comets work?”
And science fiction writer Alastair Reynolds said: “This is science fiction made real in terms of the achievement of the mission itself, but Rosetta is also taking us a step closer to answering science fiction’s grandest question of all: Are we alone?”
Rosetta took off from Earth 10 years ago carrying Philae and traveled 6.4 billion miles before arriving in early August at the comet.
The Philae lander separated from the orbiting Rosetta around 3:30 a.m. ET Wednesday and landed on the comet seven hours later.
ESA lander system engineer Laurence O’Rourke told CNN that the orbiter Rosetta had to be in the right position to allow the lander craft, which had no thrusters, to “free fall” on the correct trajectory so it landed on the comet.
The lander weighs about 220 pounds and is the size of a domestic washing machine. The target comet is only four kilometers, or 2.5 miles, in diameter.
Named after Rosetta Stone
Shortly after landing was confirmed, the probe tweeted: “Touchdown! My new address: 67P!” Later, it tweeted again: “I’m on the surface but my harpoons did not fire.”
What can we learn from comet landing?
The mission has historic allusions.
The spaceship is named after the Rosetta Stone, an inscribed piece of volcanic rock found in Egypt in 1799 that allowed scientists to decipher hieroglyphics and thus understand the ancient Egyptian culture, ESA said. The lander is named after an island in the Nile River where an obelisk was found that helped decipher the Rosetta Stone, ESA said.
Led by ESA with a consortium of partners including NASA, scientists on the Rosetta comet-chasing mission hope to learn more about the composition of comets and how they interact with the solar wind: high energy particles blasted into space by the sun.
The comet is currently 500 million kilometers (310 million miles) from Earth and pictures from the Rosetta mission to track it on its orbit around the sun have amazed scientists.
what not to do in a PR campaign for a presidential candidate – the VP Binay case study
we did not invent this, we just monitored what the VP Binay presidential campaign has been doing over the recent months and we think this is a good description of the PR campaign that the VP has been running for the 2016 election.
for VP Binay, it has been a string of PR event disasters one after the other. he seem to be walking into one PR blunder to another. that does not make it a PR campaign but surely there is someone or some people in Team Binay who is running this whole PR effort for him. PR in a presidential election campaign is very critical specially at the start of the campaign and this early, many months away from the actual election.
blame it perhaps on the fact that VP Binay announced his candidacy for the presidency too early that PR has become the center piece of the campaign. it is not yet the campaign period and when that time comes, what will become center piece will be the advertising campaign first, the PR campaign second and the election events third in that order of importance and impact. since it is many months before the campaign period, it is only PR that Binay has to work with.
because they are a string of blunders, they obviously cannot be pre-planned or coming from a strategy or PR program. it surprises us that even after the mistakes have been made, no change seemed to have been applied to be more careful and to avoid making more mistakes. one would think that after the first PR blunder, someone in the Binay campaign team or its PR or Ad agency will take over and stop the bleeding,
the PR events and efforts they have been doing seem to be nothing but crisis management efforts or damage control efforts. we do not know what is causing that. you hire a PR Agency or PR operative to make things work for the candidate or the client, to get media coverage and to build an image. so far none of the image building have been done, just damage control efforts. this may be happening because VP Binay has a really lousy PR Agency or PR operator or the product itself, VP Binay is so infirm that it makes mistakes on its own making.
~~~
3 survey charts that tell VP Binay his 2016 presidential ambition may be over
these charts have been published before and their analysis have been made, posted here : http://2010presidentiables.wordpress.com/.
but we like to post them again here to give them some focus and highlight their meaning. the meaning? it is bleak for VP Binay. the meaning from these 3 charts is simple : VP Binay’s 2016 presidential ambition may be over.
VP Jejo Binay’s presidentiables survey results :
- there is bad news all over the chart – all his ratings in September versus previous survey in June are down – across the board and dramatic drops, statistically significant, in most cases double digit numbers
- drops like those are very serious – supporters from all segments and locations are dropping binay, hordes of them
- those results are on themselves pretty bad, but that is not worst of it
- much bigger problems are the ones encircled – the ABC and D socio-ecco classes ratings comparing them to march 2014. the drops here are a nightmare.
- among the ABC socio-eco class, more than half, yes more than half fell off from march : to 23% in september from 47%, a whopping 24% points dramatic decline or a 51% shrinkage. imagine, the upper class or thinking class, more than half of them dropped binay. those are worrying numbers!
- next is the D socio-eco class – a drop to 32% from 42% in march or another dramatic decline of -10% points, or 24% of them abandoned Binay.
- take those 2 declines and your conclusion is that the political base of binay has shrunk considerably.
- more bad news – this survey was the first survey conducted while the corruption charges were being made and not only that they were made at just the start of the hearings in the senate. many more corruption charges have been uncovered, talked about and in the headlines since the early days. now think what the survey numbers will be when they conduct the next survey. another double digit decline maybe? and that could be saying it nicely
one of the spins binay’s spokespersons said on these numbers were that his ratings are still the highest among the presidentiables. yes, that is true but that is being selective and shows a clear ignorance on election polls.
yes, binay’s ratings are the highest but they are declining. and the declines are dramatic. in polls like these where several are taken on regular time intervals across a period of time until election time, what is more important is the trend and much less the numbers per se, time sensitive polls like this may show you to be up now but over the next survey points, the numbers will change and if your numbers are on a declining trend, then you have a problem because by the time you reach election time, you might no longer have the numbers to win the election.
the scariest question that binay needs to answer is this – is the latest surveys the beginning of a declining trend for binay?
there are 6 quarters to go until election time and therefore 6 more polling data. his ratings may be 31% now and the highest among the presidentiables, if it is on a declining trend, that will not remain as 31% after 6 quarters. all it takes is that his ratings drop by an average of 5% points per quarter and by election time, all that he will have will be 1%. having a 1% rating by election time will NOT make you win the election.
the first chart shown here is just about binay himself. but an election is not just about one person. an election is one where there are opposing candidates. among his opposing candidates, mar roxas, an aquino ally is considered a good if not strong contender and opponent of binay, the above are mar roxas’ charts and it should scare the hell out of binay.
- preference for roxas as president are all dramatically up – across the board in all areas and all socio-eco classes.
- not only are the increases statistically significant, many of them are like double to triple the numbers in september versus june and march.
- the dramatic increases are also shown in the rankings of the presidentiables – mar roxas jumped from 5th place in june to now 2nd place in september
- that means roxas is gaining at the expense of binay – binay’s supporters are choosing roxas
- add to that the fact that the campaign period has not begun and roxas is essentially just staying in the sidelines. sure, roxas is often seen all over the country doing his job as DILG but he is not openly campaigning.
- in other words, roxas is gaining supporters for doing nothing, just on the blunders that binay is committing one after the other. roxas stands to gain much more once the campaign period starts as he can now actively get supporters to his camp. when roxas starts doing that, binay’s supporter base may shrink even more.
caveat : with the election stll 6 quarters away, these numbers will of course change. and importantly anything can happen from now till the 2016 election – the candidates themselves may change, their strategies and national events may occur that will change the minds of voters. but what we are saying here is that if everything else is equal and binay does not change his strategies and tactics – he can kiss his presidential ambitions good bye.
the numbers do not lie, they are all there. binay would have wished he had not lied himself…
Nike’s Together-LeBron James TV ad works with its powerful visuals
TV is a visual medium and so are TV ads. TV ads are at their most powerful when the visuals deliver. this Nike ad of LeBron James and for the city of Cleveland has exactly that – powerful visuals.
it is a welcome back to Cleveland TV ad for LeBron. LeBron is front and center getting his teammates to join hands as a team to play for the city. soon enough people in the stadium and the rest of the city join hands with LeBron and the team. the ending is the idea that the whole city of Cleveland has joined LeBron and the cavaliers on their quest for the championship of the NBA.
the ad in black and white is an excellent choice. it ads a lot of drama and grittyness to the ad. the only weakness we see in this ad is the copy. it’s a long ad, it’s almost 2 minutes and the copy was too repetitive and lacked depth and interest for the time that the ad was running for. it’s either the copy was too sparse or the commercial too long. either way, we thought the ad somewhat suffered with poor copywriting.
the poster that was shown at the end was just as powerful too. the poster says it all and says the message very well.
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