Archive

Archive for January, 2009

Super Bowl XLIII – winners and losers

January 30, 2009 Leave a comment

the super bowl is here once again and with it will be great tv ads. the entertainment and excitement will not just be on the games but also from the ads.

read about it here: http://the-wawam-file.blogspot.com/

top 7 reasons why loren legarda suffers from ADS? Sindrome

January 30, 2009 1 comment

senator loren legarda has ADS? Sindrome?

January 29, 2009 Leave a comment
senator loren legarda has ADS? Sindrome
senator loren legarda has ADS? Sindrome

we saw this on tv and now printed at the philippine daily inquirer – senator loren legarda, presidentiable has shown early signs of ADS? Sindrome.

senator chiz presidentiable – presidentiable

January 28, 2009 Leave a comment
senator francis escudero, presidentiable

senator francis escudero, presidentiable

this senator who tends to speak in monotone is a presidentiable, we just found out last night from a tv news show.
read more about escudero here: http://2010presidentiables.wordpress.com/

memo to presidentiables : manny villar needs to clean his hand

January 28, 2009 Leave a comment

there are two things that manny villar need to read from this Memo To Presidentiables. this is coming from villar’s latest “itik” tv commercial.

we think it’s always good manners and specially healthy to always have clean hands. villar needs to clean up his hand.

read in full here: http://2010presidentiables.wordpress.com/

manny villar’s “itik” tv ad – big man for the small man

January 26, 2009 Leave a comment

senator has a new tv ad. it’s clean no longer ofws, it now features pacifico de la cruz, an itik (duck) farmer.ceo

it continues with the “big man helping small man advertising strategy but there are a lot more on this ad that makes it interesting or not interesting. should he have a dirty hand or a clean hand?

read in full here: http://2010presidentiables.wordpress.com/

mcdonald’s “burger! burger!” tv spot – the everyday, anytime meal for everyday craziness

January 26, 2009 Leave a comment

“burger! burger!” is the line to say to ask for a treat to a mcdo meal. it drives memorability and gets mcdo to own what might become a classic line.

read about it here:  http://the-wawam-file.blogspot.com/

help on resume writing and job interviews

January 25, 2009 Leave a comment

get help on how to get your resume to great shape and prepare yourself for job interviews here : http://upnextlevel.blogspot.com/

mcdonald’s “first love – huling el bimbo” tv ad

January 24, 2009 Leave a comment

if the ad does not run here, please visit WAWAM!. this is next in WAWAM!

read here: http://tinyurl.com/q3w92o

mar roxas’ new tv ad – mura na gamot hindi nagmura tvc

January 23, 2009 Leave a comment

mar roxas has a new tvc on air, this one on his effort for lower cost of medicine in the country.

murang gamot (cheap medicine) is a good issue but is it wise to ignore his pagmumura (cursing)?

read about it here: http://2010presidentiables.wordpress.com/2009/01/23/mar-roxas-murang-gamot-not-pagmumura-sa-rally/

read about mar roxas here: http://2010presidentiables.wordpress.com/category/mar-roxas/

piolo pascual in Wellmade Inc.’s tv spot for Speed Babad that isn’t at all well-made

January 23, 2009 6 comments
piolo pascual in a Speed Babad ad that's not up to speed

piolo pascual in a Speed Babad ad that's not up to speed

what a waste of advertising money!
piolo pascual a top matinee idol commands 7 figure talent fees for ads. wellmade, makers of Speed Babad did not make good on their money in this tv spot of piolo that has nothing well-made about it.
if you look at that ad, piolo actually looks stupid in it. his role in the ad was well just a pretty face. it did not involve any acting, very few lines and no story to speak of. he did not do anything in that ad except show his face.

holistic dog food promo – fine example of tHe idiOts proMo

January 20, 2009 Leave a comment

here’s the marketing scenario : holistic dog food was out of stock from metro manila pet food stores for 3 to 4 months end last year. that means holistic’s market share plumeted to 0% market share and ill-will of buyers has increased to 1000%. all holisitc dog food buyers for sure have switched to other brands and are all angry at holistic.

holistic had a promo when they got back to re-supply the market with their dog food. this promos as we can assume with certainty is meant to get their market share up again and remove the 1000% ill-will they generated among holistic dog food buyers.

any sensible person expects a gang-bang promo, right? well, read here to find out for yourself what promo they had : http://the-wawam-file.blogspot.com/

barack obama’s inauguration and inaugural speech – the beginning of Camelot Part II?

January 18, 2009 Leave a comment

brack obama has made history. a new chapter will be started on tuesday on his inauguration and when he makes his inaugural speech. is this the beginning of camelot part II?

read about it here: http://2010presidentiables.wordpress.com/

adidas takes the whole world into its shoulders and it works!

January 18, 2009 Leave a comment

in a tv ad, the visuals is the workhorse of the ad. if the visuals do not work hard, there is no tv ad to speak of.

this adidas tv ad has simple visuals that will make you understand what the ad is all about. and it works very well. view it here: http://the-wawam-file.blogspot.com/

red mobile’s launch strategy is not mobile

January 16, 2009 Leave a comment
red-mobile

red mobile billboard at greenhills, san juan

red mobile launched last year on a best value strategy obviously going after sun cellular. sun is a far third among the big 3 mobile service providers which offer unlimited texting and calls to other sun subscribers.

we think red mobile’s brand strategy is a mess and not at all mobile to achieving its marketing goals. we think its a WAWAM!. the core thinking behind their brand strategy does not make sense. read about it here: http://the-wawam-file.blogspot.com/

bayani fernando and jejomar binay’s paths to win the presidential election

January 15, 2009 1 comment

the latest SWS survey for the presidentiables have been released. two of the declared candidates, jejomar binay and bayani fernando while gaining significantly in the sruvey versus previous perios are at the bottom and at a great distance from the leadeers.

read what they need to do to win the election here : http://2010presidentiables.wordpress.com/

gloria macapagal arroyo administrartion mantra

January 15, 2009 Leave a comment

Under the Gloria Macapagal-Arroyo administration,
the following might be the slogans of the times:

Falsehood is truth
Corruption is saintliness
Black is white, and

Evil is good

~ philippine daily inquirer editorial

read about it here: http://2010presidentiables.wordpress.com/

 

tHe idiOts proMo

January 15, 2009 Leave a comment

launched in WAWAM! today, tHe idiOts proMo! read about it here: http://the-wawam-file.blogspot.com/

we have all encountered these consumer promotions launched by brands that when we get to know about it, we shake our head and think for ourselves – why the hell will i want to buy that product?

consumer promotions are supposed to entice consumers to buy the product. it’s supposed to increase sales. but there are just some consumer offers that it will take hell to freeze before you bite into it.

apple vs microsoft war part II : windows 7, the best windows ever

January 13, 2009 Leave a comment

battle lines have been drawn. microsoft ceo steve ballmer announced at CES that windows 7, the savior of the vista failure, will be microsoft’s best windows ever.

that can only mean apple will be ready to take windows to battle again in an advertising war. vista’s over-all and enduring failures have allowed apple to come up with a long lost of ads that resulted to the windows brand image tainted and macs selling much more than previous.

all the mac ads were fun to watch, like the one below.

it will not only be the launch of windows 7 that is highly anticipated, it will also be the launch of new ads from apple.

read more about it here: http://the-wawam-file.blogspot.com/

smart telco’s “wrong send” tv ad – the wrong ad for brand building

January 13, 2009 Leave a comment

smart has this funny tv ad, wrong send, where it shows people how it is very important to be careful in sending texts to people – they just might end up in someone else’s cellphone.

while it is an interesting ad, one wonders why do it at all and spend the time and money when it does not build brand equity nor does it build sales.

read about it here: http://the-wawam-file.blogspot.com/

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