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Pinoy speak as brand name – “Tisyu” (toylet peyper)

January 3, 2017 Leave a comment

with the brand name “Tisyu”, this is not a joke, there is no mistaking what kind of product it is, specially for Filipinos. (although we are guessing English speakers will get it too.) it is exactly how we say it. we may previously have not known how it is spelled, but now we do thanks to this brand of toylet peyper (this bit is all mine).

img_0228

i was  in the supermarket for other things and just happened to  pass this particular display. while i  as not looking to buy toilet paper, this brand called out to me and caught my attention, the brand name spoke loudly. how could i resist?

ok, so it made me laugh. but it is a registered brand name and the product  was on an island display  – in between the laughter, i had to take this brand seriously. an island display is the most expensive display in a supermarket.

the product is very proud of its brand name. it says so on the shelf – “proudly produktong pinoy”.

this is the marketing question – so we have here a product used to wipe what we do not want to touch with our bare hands under there, behind us that its brand positioning  that is on pinoy nationalism that one can’t miss because it’s actually on the brand name.

the big question is for this kind of product, is nationalism a motivator for purchase?

 

~~mindscape landmark ~~

article: 12 books on every aspect of launching and running a business

September 2, 2015 Leave a comment

list of the 12 books:

  1. “Smartcuts: How Hackers, Innovators, and Icons Accelerate Success” by Shane Snow
  2. “The Tipping Point” by Malcolm Gladwell
  3. “Hooked: How to Build Habit-Forming Products” by Nir Eyal
  4. “Rich Dad Poor Dad” by Robert T. Kiyosaki
  5. “Trust Me, I’m Lying” by Ryan Holiday
  6. “The 4-Hour Workweek” by Tim Ferriss
  7. “Freakanomics” by Steven D. Levitt & Stephen J. Dubner
  8. “Built to Last: Successful Habits of Visionary Companies” by Jim Collins & Jerry I. Porras
  9. “Emotional Intelligence 2.0” by Travis Bradberry & Jean Greaves
  10. “The Shallows: What the Internet Is Doing to Our Brains” by Nicholas Carr
  11. “How Google Works” by Eric Schmidt & Jonathan Rosenberg
  12. “The New New Thing: A Silicon Valley Story” by Michael Lewis

i already had 3 of the 12 books – numbers 2, 4 and 8. but unfortunately ondoy ate all of them.

the worst is losing no. 8, “Built To Last” by collins. the book had the autograph of collins.

ondoy has much to answer to me,

——

source :http://fortune.com/2015/08/29/books-launching-and-running-a-business/

12 books on every aspect of launching and running a business

Finding time to read is finding time to succeed.

This post is in partnership with Entrepreneur. The article below was originally published at entrepreneur.com.

By Firas Kittaneh, Entrepreneur

To expand my knowledge and skills, I read. To source inspiration for innovative ideas and to develop a better understanding of the ever-changing world that we live in, I carefully absorb information from books. Over the years, I’ve read dozens of amazing works but for busy entrepreneurs, here are 12 leadership, marketing and technology books that I would highly recommend. As a whole, they offer valuable life guidance, contemporary approaches to work and unconventional world views that will motivate you to approach things in a new, refreshing way.

1. “Smartcuts: How Hackers, Innovators, and Icons Accelerate Success” by Shane Snow

Shane Snow, co-founder of Contently and journalist for WIRED, The New Yorker and Fast Company, investigates the fast rise of successful individuals and companies to pinpoint the habits and strategies that led to their achievements. In doing so, he debunks the conventional wisdom of reaping success from hard work and instead promotes the use of ‘smartcuts’—smart shortcuts—to reach goals quickly.

2. “The Tipping Point” by Malcolm Gladwell

Using real-life examples, sociologist Malcolm Gladwell examines the tipping point at which little known ideas turn into social epidemics. What he discovers are three major factors that converge to generate rapid, dramatic changes in society: people with unique and powerful social talents, the stickiness of ideas and contextual circumstances.

3. “Hooked: How to Build Habit-Forming Products” by Nir Eyal

Educator and entrepreneur Nir Eyal delivers the ‘Hook Model,’ a practical framework for fostering user engagement and building customer habits. This book is a must read for anyone looking to start a company or develop a product because it provides four actionable steps to attract users and to ensure that they continue to come back.

4. “Rich Dad Poor Dad” by Robert T. Kiyosaki

Drawing from his own personal experiences with his dad and a second father figure, businessman Robert Kiyosaki imparts his philosophy on money management. In particular, he advocates the idea that money should work for people and not the other way around, and offers practical guidance on investing in assets that generate income.

5. “Trust Me, I’m Lying” by Ryan Holiday

Media strategist Ryan Holiday reveals how people like him manipulate the media to meet their purposes. He does this by explaining how blogs drive mainstream news and effectively control what kinds of information are presented to the public. At the same time, he also provides useful tactics on how to run a marketing campaign on a budget.

6. “The 4-Hour Workweek” by Tim Ferriss

If you are looking for a better work-life balance, lifestyle design expert Tim Ferriss shares a number of personal strategies to work less and live more while also increasing your wealth. His approach includes defining what you want in life, eliminating habits that waste time and outsourcing many tasks to virtual assistants. He also provides guidelines on how to generate a sustainable source of income.

7. “Freakanomics” by Steven D. Levitt & Stephen J. Dubner

Economist Steven Levitt and journalist Stephen Dubner apply economic theory to uncover the fundamental causes and motivations for a diverse number of topics that are not typically studied in economics. Case studies include crime, parenting, cheating, and information control. What they find are results that counter established credence and paint a more complicated picture of reality.

8. “Built to Last: Successful Habits of Visionary Companies” by Jim Collins & Jerry I. Porras

Comparing 18 ‘visionary’ companies with their top competitors, business consultant Jim Collins and Stanford professor Jerry Porras reveal the characteristics that produce today’s leading corporations. Their research results also refute a number of commonly held business principles, including the notion that it takes a great idea to start a company. Instead, extraordinary companies are flexible and they experiment with new ideas to figure out what works.

9. “Emotional Intelligence 2.0” by Travis Bradberry & Jean Greaves

TalentSmart co-founders Travis Bradberry and Jean Greaves divulge the company’s step-by-step program for increasing your emotional intelligence and improving your life. It measures your emotional intelligence skills in four areas: self-awareness, self-management, social awareness, and relationship management. Then, strategies are provided for improving your skills.

10. “The Shallows: What the Internet Is Doing to Our Brains” by Nicholas Carr

Author Nicholas Carr explores how the Internet has stunted our intellectual development, specifically how the Internet does not lead to greater knowledge nor deeper thinking despite providing greater access to information. Drawing on historical and scientific evidence, he finds that the Internet encourages skimming, altering how we read and process information.

11. “How Google Works” by Eric Schmidt & Jonathan Rosenberg

This book discloses how the authors helped build Google GOOG -3.31% when they were recruited over a decade ago as CEO (Eric Schmidt) and Senior Vice President of Products (Jonathan Rosenberg). They take on many topics, including innovation, corporate culture and strategy. The lessons they learned along the way are pertinent to any business.

12. “The New New Thing: A Silicon Valley Story” by Michael Lewis

Writer Michael Lewis narrates the life of Jim Clark, a Silicon Valley entrepreneur who launched three billion-dollar businesses. In doing so, the book provides insights into the process of turning an idea into a reality as well as a window into the people and culture of Silicon Valley.

new UP Fighting Maroons logo’s retrogressive design

June 19, 2015 Leave a comment

the UP Fighting Maroons, University Of The Philippines’ senior basketball team in the UAAP recently announced a new logo.

when i saw it, i fell off my chair.

IMG_3047

 

 

LOOK: UP Fighting Maroons unveil new logo in time for UAAP S78

Read more: http://sports.inquirer.net/184521/look-up-fighting-maroons-unveil-new-logo-in-time-for-uaap-s78#ixzz3dTMQd64p
Follow us: @inquirerdotnet on Twitter | inquirerdotnet on Facebook

UP as a university is known for it’s fine arts and design (and architecture) graduates. if you are into fine arts or design, UP is the school for you to go to. it is popular for these courses. in other words UP is known for good taste.

but not this new logo of the UP Fighting Maroons – it is ugly. and yes, i call the design “retrogressive”.

we are guessing this is how the design process went and how it was sold to the UP officials.

the old logo they had was the image of the oblation. and we suppose the direction for the new logo was to have something more active and aggressive, to be more in keeping with the idea behind a “fighting maroon”. the old logo was not “fighting”, it was just standing, not to mention it is naked except for the fig leaf. the last one though is a digression.

the new logo is supposed to embody the “fighting” spirit – a native warrior holding a spear and a long shield. the spear is the “fighting” part but we think the long shield and the stance of the native can be argued as really more of defensive rather than offensive. it is not really as aggressive as you want it to be.

the added plus is that the man with the spear and shield is the most basic component of basketball – offense and defense. the spear is the offense and the shield the defense. it’s logical and it’s also cute. but for us being cute does not count much.

the other part of the logo that we really do not understand is the giant maroon shield with green lining behind the native. what is that for? a warrior with a spear and a shield in front of  a giant shield? really? we think the logo would have worked anyway if they removed the giant shield behind the native and let the native just stand on the “fighting maroon” text.  we even think the logo would be nicer and more manly without the giant shield behind the native. it will also give better focus on the native, which is the major change in the logo.

this can be minor, but why is the warrior wearing a bandana on his head? we do not see that in the oblation. we think this was an unnecessary component of the design.

the main changes in the new UP fighting maroon logo are : a maroon colored  warrior in a “fighting” (or defensive) stance  with a spear and a shield.

that leads us to the UE Red Warriors logo. oh yes, UE calls itself “warriors”. although we are very sure when the new UP logo was presented, the presenters were very careful not to use the term “warrior” but used “native” instead. never mind that the UP “native” is also wearing a bandana just like the UE warrior is. and let’s not even mention the color red of UE is very close to the maroon of UP.

the actual images may be different – UE has just  a head of the warrior while UP has the full body of the native but we think they are just too close for comfort. the new UP logo is like he full version of the UE logo which is just an abbreviation. it’s like if the UE warrior was shown with a full body, it will look like the UP native with or without the spear and shield.

UE_Red_Warriors_logo

the logo is the main identity of what they represent. it is best to be unique, to be unlike any other. that is the most basic. the other basic component of a logo is its meaning or meanings. the new UP logo is an obvious attempt to fill it up with meanings but it has forgotten the other component of uniqueness. we think the logo being too close to the UE Red Warriors is its biggest sin.

aside from those, the design elements do not make sense. the design appears to have been some kind of high school project where shapes and symmetry were put without a view for good aesthetics.

one key component of a new design is it is supposed to be better than the old one. this one does not do that. it looks bad versus the old one, a retrogression.

bring back the oblation, please.

this is a WAWAM!

 

 

 

 

 

 

 

 

Ateneo, De La Salle and UP – why the college you choose matters – Part 8

April 21, 2015 Leave a comment

 

University rankings: Find out how your school does!

MANILA, Philippines – Wondering which universities in the country have the most number of centers of excellence (COE) and centers of development (COD) awarded by the Commission on Higher Education (CHED)?

We compiled CHED’s memorandum orders on COEs and CODs released from 2012 to 2013, came up with an unofficial tally and ranked schools according to the combined number of their COEs and CODs. In this unofficial ranking, we assigned a point for each university’s COD, and two points for a COE.

COEs and CODs are higher education institutions with the highest degree or level of standards in the areas of instruction, research and extension. The COEs and CODs used in this unofficial ranking will all have their designations expired on May 31 according to CHED.

The University of the Philippines (UP) Diliman came with a commanding lead over other universities with 22 COEs or 44 points. The university has centers of excellence in biology, chemistry, geology, information technology, marine science, mathematics, molecular biology, physics, statistics, broadcasting, journalism, communication, music, foreign language, English, Filipino, Filipino and English literature, political science, psychology, anthropology and linguistics. UP Diliman has no COD.

Completing the top 10 are the following universities:

2. De La Salle University (25)

COE (9): biology, chemistry, information technology, mathematics, physics, teacher education, literature, Filipino, psychology
COD (7): chemical engineering, civil engineering, computer engineering, electronics and communications engineering, industrial engineering, mechanical engineering, political science

3. University of Santo Tomas (24)

COE (7): biology, chemistry, medicine, nursing, teacher education, music, philosophy
COD (10): chemical engineering, civil engineering, electrical engineering, electronics and communications engineering, industrial engineering, mechanical engineering, physical therapy, journalism, literature, psychology

 

4. Ateneo de Manila University (23)

COE (10): business administration, chemistry, entrepreneurship education, information technology, mathematics, physics, philosophy, literature (English), psychology, sociology
COD (3): biology, environmental science, literature (Filipino)

 http://www.philstar.com/campus/2014/05/26/1327524/university-rankings-find-out-how-your-school-does

Ateneo, De La Salle and UP – why the college you choose matters – Part 7

April 21, 2015 Leave a comment

Five Philippine Schools in Top 300 Asian Universities

The Top 300 Universities in Asia was already revealed on Monday by QS University Rankings and 5 of the Philippine’s schools made it to the elite list of Asia’s best universities.

The Philippine schools who made it to the Top 300 are the UP, Ateneo, UST, DLSU and the University of Southeastern Philippines (USP). The leading Philippine school is the University of the Philippines, the lone Philippine University in the Top 100, ranking at 67th in the list.

College 5 Asia

The Ateneo de Manila University (ADMU) ranked at 109th, the University of Sto. Tomas (UST) at 150th, De La Salle University (DLSU) at 151st-160th and the University of Southeastern Philippines (USP) at 251st-300th.

The Philippines premier university the University of the Philippines (UP) improved by a notch from last year’s 68th place. The Ateneo slid from 86th, along with DLSU from 142nd. The UST also dropped from 148th place.

Topping the 2013 list of Top 300 Universities is the Hong Kong University of Science and Technology, followed by National University of Singapore, University of Hong Kong, Seoul National University and the Peking University in China.

http://philnews.ph/2013/06/12/5-phils-schools-top-300-asian-universities/

Ateneo, De La Salle and UP – why the college you choose matters – Part 6

April 21, 2015 Leave a comment

College 2

 

 

UP and Ateneo’s University Rankings Worldwide 2014-2015 Improved

The worldwide rankings of the country’s premier educational institution, University of the Philippines and the Ateneo de Manila University improved a lot in the 2014-2015 World University Rankings by education and career network Quacquarelli Symonds (OS). The results of the latest worldwide university ranking was released on Tuesday, September 26, 2014.

The University of the Philippines (UP) in Diliman Quezon City improved itsranking from 380th to this year’s ranking at 367th place worldwide. The bestranking of the University of the Philippines-Diliman was way back the year 2008, where it ranked at No. 262.

The Ateneo de Manila on its part also improved to 461-470 from the 2013-2014 rankings at 561-700. Other schools who made to the Worldwide University rankings from the Philippines are the De La Salle University and the University of Sto. Tomas, as it ranked at 650-and-below.

The DLSU dropped its rankings to 651-700 this year from its previous rankings at 601+ in 2013-2014, while the UST remained idle at 701. According to the latestUniversity Rankings worldwide, the National University of Singapore which is ranked at 22nd overall is considered as the highest-ranked Asian institution.

The top 10 universities in the world this year, according to QS, are:

1. Massachusetts Institute of Technology (United States)
2. (tie) University of Cambridge (United Kingdom) and Imperial College London (United Kingdom)
4. Harvard University (United States)
5. (tie) University of Oxford (United Kingdom) and University College London (United Kingdom)
7. Stanford University (United States)
8. California Institute of Technology (United States)
9. Princeton University (United States)
10. Yale (United States)

 

http://philnews.ph/2014/09/17/up-and-ateneos-university-rankings-worldwide-2014-2015-improved/

Ateneo, De La Salle and UP – why the college you choose matters – Part 5

April 21, 2015 Leave a comment

College Rankings

 

UP, Ateneo, La Salle in world university rankings for subjects

MANILA, Philippines – Three of the top universities in the country were included in the list of best schools in the world, excelling in English language and literature, based on a 2013 survey released by a London-based research institution.

The University of the Philippines, Ateneo de Manila University and De La Salle University made it to the top 200 schools in the Quacquarelli Symonds (QS) World University Ranking by Subject 2013.

The report showed UP and Ateneo in the top 51-100 schools for English language and literature.

La Salle was in the top 101-150 for the same subject, while Ateneo was also in the top 151-200 in the global ranking for modern languages.

UP, on the other hand, was in the top 151-200 schools for agriculture and forestry. Its ranking, however, slipped to 348th from 332nd in the previous list.

Ateneo de Manila also slid to the 451-500 bracket from being ranked 360th. De La Salle University dropped to the 601+ bracket from 551-600 bracket.

The global university ranking by subject was based on assessments of academics and employers of university graduates.

This year, the company rated 2,858 schools but only ranked 678 institutions.

US schools led the rankings in most subjects, with Harvard University topping 10 disciplines.

The Massachusetts Institute of Technology topped the list of best universities, ranking first in seven subjects, followed by the University of California-Berkeley, Oxford University and Cambridge.

http://www.philstar.com/campus/featured-articles/2013/05/10/940430/ateneo-la-salle-world-university-rankings-subjects

 

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