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Saint Noynoy Aquino in a picture : Post #6 The NAWA Awards

April 24, 2016 Leave a comment

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we don’t know if the photographer intended this picture to be that or if the photographer realized this picture is that but this one looks like the portrait of Saint Noynoy Aquino.

never mind that it is highly unlikely that a saint will have the name Noynoy and even a bigger never mind that Noynoy is not a saint.

but the picture seem to say it – look at the heavenly glow around the head  of Noynoy Aquino!

i think this is how it will look like if you took a picture of a saint with a halo on the head. of course we all know that halos are just drawn around the head of saints.

when i saw this pic, i felt like saying a prayer…..

 

 

the tongue twister that goes to your brain – #5 Post The NAWA Awards

April 24, 2016 Leave a comment

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there is a little bit of challenge to read the word, well 2 words, but when you’re able to say it well enough, the thing works. this is a kind of ad where you know what it means when you see it before you’re actually able to say it.

the synonym of “magnanakaw” (thief) : The Not A WAWAM Ad Awards Post #4 #2016PHVote

April 23, 2016 Leave a comment

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the best powerful ads are the most simple ones but communicate  very well. there will be very few ads that will be as simple as this one the visuals work and yes you know the meaning of the text, it’s the synonym of “magnanakaw” (thief).

 

posted previously:

we’re launching today the most awaited and most anticipated (by me) The Not A WAWAM Ad Awards or its nickname The NAWA Awards. Please note the word “The” (pa important), and the word “advertising” appears twice and the nickname has an acronym in an acronym. we’re doing that to emphasize the emphasis and not just to repeat the repeated.

The NAWA Awards recognizes the best in creativity in concept, design, artwork, graphics, aesthetics of all the communication materials released by the candidates during the 2016 Presidential Election. it covers all forms of media from the traditional media to the internet from websites to social media and back.

the mentions were carefully chosen after a panel of judges looked at all the materials (it’s a 24/7 job) composed of me and me alone. and that can be too many depending on who you ask.

the ultimate selfie courtesy of Miriam Santiago – The NAWA Awards post #3

April 23, 2016 Leave a comment

 

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we have all taken selfies but unlike Miriam Santiago, we have not taken a selfies with several thousand people behind us, all behaved, all looking at the camera and all posing for the pic. we are not Miriam. there can only be one Miriam Santiago.

 

The NAWA Awards Post #2 : Mar Roxas’ pics tell a thousand words and a million supporters

April 19, 2016 Leave a comment

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the composition of the picture is the winner here. you see Mar Roxas as the center of attention surrounded by selfie camera wielding fans and in the background a stadium full of Roxas supporters almost all of them wearing yellow, the official color of the Daang Matuwid campaign.

the picture at the same time talks about our time where cellphones and selfies are as common as the sun sets in the afternoon and rises in the morning. the cellphone and the selfie are truly ubiquitous among pinoys and even the world over.

for us to see that the whole stadium is full of people end to end, floor to roof tells us what this picture is all about and the time it was taken – it is election time!

when i saw this picture, i tweeted that this picture is of Getty Image quality. that is how Getty Images are. well, okay almost Getty Image quality. the picture has a technical flaw – it is out of focus in many parts. there are no Getty Images that are out of focus.

but wait, this was probably taken by a cellphone camera so we can forgive the out of focus technical flaw. nevertheless, this picture can win The NAWA Award.

 

The NAWA Awards launched – the best communication materials of the 2016 Philippine Elections

April 19, 2016 Leave a comment

we’re launching today the most awaited and most anticipated (by me) The Not A WAWAM Ad Awards  or its nickname The NAWA Awards. Please note the word “The” (pa important), and the word “advertising” appears twice and the nickname has an acronym in an acronym. we’re doing that to emphasize the emphasis and not just to repeat the repeated.

The NAWA Awards recognizes the best in creativity in concept, design, artwork, graphics, aesthetics  of all the communication materials  released by the candidates during the 2016 Presidential Election. it covers all forms of media from the traditional media to the internet from websites to social media and back.

the mentions were carefully chosen after a panel of judges looked at all the materials (it’s a 24/7 job) composed of me and me alone. and that can be too many depending on who you ask.

here goes and this is in no particular order, just based on whim:

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powerful visual. it works because its simple and highly consistent with the persona that candidate Duterte is creating in the minds of  voters – masculine and tough. the picture selection was excellent. it presents Duterte as strong and the white backlight highlight is an inspired touch. this meme was well thought out.

the only problem of this ad is the content or the message. it is a distortion and a lie of what Duterte said in the video.

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this one wins in all components of a great communication material. it is minimalist in design and copy. just one headline made up of 3 words and you actually get what it means. okay, that headline is 4 words. you have to count the 4th word in red, the acronym. the headline drips (pun intended) into the woman in black who is on her back who is dead or a corpse who appear to be naked. there is nothing that is wrong with this one. and in fact everything is right about this. very, very powerful. this meme  – you get what it means! this can win The NAWA Awards!

— more to come —

 

 

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