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2 dengue victims and 1 cure – tawa-tawa

September 16, 2012 14 comments

this dengue story happened three years ago and I wrote this to share the experience with members of a yahoogroup composed of parents of my son’s batch when he was in grade 7. I wrote and shared it so that other parents in the batch of my son could be warned and perhaps learn and benefit from my experience with dengue.

there was a palpable dengue scare in the country at the time I wrote this with many dengue cases and dengue related deaths reported. the infection rate at that time was high and rising.

the write up is mostly intact from the original with a few things added for clarity and more details.

please read:

it’s important to note that I am writing this just as a regular parent of children who got dengue. I am not a doctor and my profession and background is not even related to any medical field. the information contained here are the things that I knew then and remember now and may or may not be correct from a medical standpoint.

this narration is purely anecdotal, without any scientific or medical basis or proof.  if dengue infects you or members of your family, you must consult a doctor immediately.  you must discuss, consult and get the agreement of the dengue patient’s attending physician for any action you will take as a result of reading this blog entry.

this is my dengue story:

the nightmare called dengue is done and over with for my family, thank God!  i just want to share a few things.

my son has fully recovered from dengue after being in the hospital for a week. but it was a double whammy for us as my daughter, my eldest and “ate” to my son had dengue too and was hospitalized just 2 days after my son was confined. both are already out of the hospital and fully recovered. thank God twice.

my whole family are now full converts of  tawa-tawa,  the “rumored” herbal cure for dengue. based on our twin experiences, tawa-tawa as

tawa-tawa plant

a cure for dengue is for real.

this is our dengue experience:

one  week-end, my son at night complained of very high fever. i needed to stay on a bed that was beside his to watch over him. even though it was the first night of high fever, he was unable to sleep and kept on complaining of feeling very hot. there was nothing I could do to relieve him of the fever with the medicine given to him does not seem to be working.  he had terrible chills and was shaking almost the whole night and gave a low moan because of the fever.

the next day, a Monday, we decided to take him to the hospital as we thought the high fever was very unusual. after two hours at the emergency room, we were shocked to find out that he had dengue. we immediately had him confined at the hospital.

as soon as I had the time,  i did internet research and read through those sent to the yahoogroup by other parents on the cure for dengue.  i found a lot of anecdotal evidence, mostly testimonies on how tawa-tawa has cured dengue from the internet and the philippine press. I thought that was worth a try.

anticipating that i might eventually use tawa-tawa,  i had the plant bought from the Manila Seedling Bank in quezon city. we bought the actual plant itself as we wanted to make sure we get the real thing.

a group of nuns and priests took it upon themselves to plant and propagate tawa-tawa at the Manila Seedling Bank so that residents of metro manila may be able to have them when needed. the tawa-tawa plant came with preparation instructions on how to make a tawa-tawa tea drink and placed the concoction  in the refrigerator.

i discussed it with my wife but she was not convinced on it. i printed the stuff i got from the internet and left it in the hospital room for her to read.

we also talked to my son’s doctor about it. the doctor, being a woman of science and medicine of course was not for it. her main concern for not agreeing to it was the lack of scientific or formal studies on its efficacy and more importantly the zero knowledge on its side effects. i understood that to her side effects are key issues as being my son’s doctor she will need to face these if they occur.

Read more…

neastea’s layers upon layers of leap of logic TV ad that fails – “say yes”

October 28, 2014 Leave a comment

we think the intent of this ad is to be cute and amusing, then after that to be memorable to build a brand image for nestea. but on the road to achieving those goals, we stopped way ahead of it – we didn’t understand the TV ad.

we did not get the ad after seeing the ad once for the first time. it took us a few more times watching it to understand what was going on in the ad.

ads that you don’t get on the first time you watch it are weak ads. good ads work even after seeing it only once. that didn’t happen for us on this ad. and even after seeing the ad several times more and being able to finally get what the ad is all about, we still didn’t get the ad.

there was too much leap of logic in the ad. layers and upon layers of them.

what we didn’t understand was why did  the male lead who was making the presentation break into song on top the table after the boss who was seated at the end of the table saw a picture of his daughter with the male lead on the screen?

we got it that the male lead mistakenly showed a picture of himself and a girl on the screen who turned out to be the daughter of the big boss.

why did the male lead break out into a “say yes” song? and even the people around the conference table also broke out into song?

nestea a tea drink positioned here as having the ability to cool things off in “hot situations” apparently led the male lead to sing.

forcing ourselves to understand the tv ad, we think the story in the ad was that to save himself from the embarrassment of   accidentally showing a picture of himself and the daughter of the big boss, the male lead led him to propose marriage.

yes, propose marriage not to the big boss who was a male but to the daughter of the big boss who was in the picture with him. but the daughter was not in the conference room, just the dad and his office mates. since the girl was not in the room, to whom was he proposing marriage to? the song had the lyrics “say yes” which we are thinking it meant “say yes to my marriage proposal”. marriage proposal to whom? the dad? nope. to the daughter. but she is not in the room.

the above explains why we did not get the TV ad. the ad has layers and layers of leap of logic.  the ad is asking the audience to accept too many things and not only that, to make their own conclusions not only once but many times about the story in the ad.

TV ads are usually just 30 seconds. it is such a short time that effective  ads are those that deliver the story of the ad, the message in a memorable way and finally to impress or capture the audience in just 30 seconds. this ad fails right at the very first stage of the process.

we are wondering if this ad was tested. we think this ad will fail miserably on understandability and recall. it will probably come at par or score close to likeability but its over-all score will be bad.

the likeability score will be its best score because of the song. while the production value of the song is poor, it’s obvious the male lead was not singing the song, the melody is interesting enough to make it okay on likeability,

we also think the ad was made because of the song. we are guessing the creatives and the client liked the song a lot, and when they fell in love with the song, they somehow convinced themselves it is a good ad.

and then propose marriage just to save yourself from embarassment of showing a picture with the girl? come on! they were not even naked in the picture!


it is not a good ad. it is a WAWAM! (what a waste of ad money)


~~mindscape landmark ~~
carlo arvisu

things you might not know about Rex Vincent Tecson, twitter user who gave Jim Paredes a death threat

October 28, 2014 Leave a comment

we saw this the other day at twitter – Jim Paredes, popular singer and composer from the Apo fame tweeted that he got a death threat from a certain Rex Vincent Tecson. the death threat was relayed to him, of all places via a tweet.jim paredes threat

first we found it strange and well, ill-advised to issue a death threat to anyone over twitter. twitter is one of the most public medium one can issue a death threat on. of course the object of the death threat can read it but it can also be read by the rest of the multiple millions of twitter users. aside from being very public, it also allows for screen capture, taking an electronic picture of the tweet which in turn can be used as evidence against the issuer of the death threat. those are two most significant problems we have with what Tecson did but let’s leave it at that for now as we digress too much.

read article on death threat here :  http://www.abs-cbnnews.com/nation/metro-manila/10/24/14/jim-paredes-twits-binay-gets-death-threat

curious about Tecson, we back read his tweets. we wanted to know what kind of a person Tecson is. this guy must be an avid fan of VP Jojo Binay that he brazenly issues a death threat against those who disagree and criticize Binay. we thought wow, this person must be some kind of military hunk  who has the means and the courage to very publicly threaten someone with death over twitter.

this is what we found out based on his tweets :

  1. Tecson is an avid fan of KC Concepcion, the actress and showbiz personality and daughter of Sharon Cuneta. he is in love with KC.
  2. Tecson declares himself to be the “Prime MInister Of The Socialist Republic Of The Philippines”

no, those two (2) things are no jokes. he did tweet them.

Tecson keeps a running tweet to KC, it sounds very much  like he knows her personally. his tweets is like a running and ongoing conversation with KC. it is like a twitter exchange one will have with close friends or in this case, between lovers.

of course the thing here is that it is a one-way conversation. Tecson tweets KC but we do not see KC tweeting back to him and being in the conversation.




Tecson based on his tweets to KC seem to be a very affectionate man and a very sweet one, at least to KC – he calls KC as “hon” (short for “honey”) and “honey”, the full version of the word too.  the words are inserted in sentences where he shows caring and concern towards KC.






that tweet above is Tecson’s most affectionate and we can say “loving” tweet for KC – he says the magic words “I love you” to KC and some more – “pahalik sa lips”. this is just what we have to say on that one – it is just a kiss on the lips, it is not sexual, its affection. we do not know how KC responded to that tweet. we were unable to find a reply to it on KC’s timeline.

now, to the second point – Tecson claims to be the “Prime Minister Of The Socialist Republic Of The Philippines”.  that is contained in his profile description, together with his picture. we assume the dude in the picture is him.




we back read his tweets and nowhere in his tweets did we find where the location of the “Socialist Republic Of The Philippines”. we were hoping we will find a map or something like that. not finding one in his tweets, we were tempted to use google maps for it but we did not do it.  internet connection at the time of writing is very slow, google maps might not be of help.

we read more of his tweets as we were a little bit confused, his profile description on twitter listed “Regensburg, Germany” as his location and not the Philippines or the SRotP (Socialist Republic Of The Philippines). we were going to be impressed if he was residing in Germany. but then we wondered how he can be a “prime minister” of a country called Philippines when he resides in Germany. we were really getting confused and wants some clarification.

not only is this “prime minister” designation on his profile write-up, he also tweets about it. he apparently takes himself seriously.

IMG_2429.PNGhe considers Jim Paredes, the guy he gave a death threat to as under him, like a subject. we do not know if Jim Paredes knows that Tecson is his prime minister. we also do not know if Tecson is our prime minister. from what we know, Noynoy Aquino is the president of the Philippines, and the Philippines is where we live. (makes us wonder if to Tecson, Aquino is under him or if as prime minister he is under Aquino.)

the other confusing part is that Jim Paredes in a succeeding tweet of his said some people had tweeted him that Tecson works for some engineering department at the city government of Makati, so that makes us wonder – what is his day job? is his day job being prime minister or as a city engineer at Makati? his office mates at makati should feel very, very honored that they have a “prime minister” in their office.

we are not a psychologist, so we do not know what to make out of this, we are also not a spy so we really do not have the ability to get to the bottom of the real identity of Tecson. we are just limited to what we read over twitter.

as an ordinary human, we are wondering :  what is more scary – being jim paredes who got a death threat from Tecson or KC Concepcion to whom Tecson said “I love you” to and keeps a running conversation with her, even though unrequited?

so far this is what Tecson is – a prime minister and a lover of KC Conception.

right, honey?

note : these are all screen caps. they are all real. he has deleted the death threat tweet he made to Jim Paredes but a few were able to screen cap the death threat and were given to Jim Paredes. he has made other death threats, to noynoy aquino and sen tg guingona. he has also deleted those tweets. but he has not deleted his tweets to KC Concepcion. he probably will delete them too after he gets to read this.



comments from twitter:


Globe Telecom charges subs with “data usage” though unused by subs

October 8, 2014 2 comments

in the past two months, my globe mobile has been charged with “data charges”,  P80.00 for one month and the other P90.00.

we had called Globe’s customer service hotline to have the charges reversed. we argued that the owner of the mobile phone is my son, a high school student and spends most of his time in school. he wakes up at 5 am and is in school by 630 am and stay in school until 4 to 5 pm on most school days, he reaches home from 5 pm to 6 pm. use of the cellphone is not allowed in school. not only that, in this particular school, Globe signal is often very weak for calls and text and getting an internet signal from globe is almost impossible. given the prohibition in use of the cellphone and weak Globe signal, data usage in school is an impossibility.

when the student reaches home, we have wi-fi that runs 24/7. at home he has his laptop, an iPad and an iPod Touch that he uses to connect to the internet via wi-fi. it does not make sense that he will use his mobile phone to connect to the internet at home when he has a laptop or an iPad to use. definitely using the laptop or iPad to connect to the internet is much better than his mobile phone.

in net – use of his mobile phone to connect to the internet has no possibility at all in the two places he is often in – his school and his home.

we gave this explanation to the Globe customer service personnel (ID #351759) and he gladly reversed the charges. and just to make sure the same problem does not happen again, we had asked that data connection be disabled on the mobile phone. we did not want to keep calling Globe for the same problem in the future. he told me that data connection was disabled with reference #48438xxxx.

fast forward to the latest month’s bill and what do we find – a new data charge of P85.00!!!

this was shocking! just the previous billing month, we had called Globe to complain and had the data service disabled. we had to once again call Globe customer service (ID#ZTM9xxx) to complain and have the charges reversed! it was precisely the aversion of having to call Globe to have charges reversed that we had the data service disabled and yet here we were needing to do it again. we asked the customer service personnel how that happened and she could not give any explanation.

i have a cousin who had complained about the same data charges on her Globe mobile service. i posted a tweet about it and some told me they had the same problem with Globe.

it has made me think – how many subscribers have Globe charged with unused data charges and got away with it?

let’s do the math – a P90.00 charge per customer for just 1 million subscribers will give Globe an additional P90M in revenues that will go straight to profit! these are “errors’ in billing, no expense for Globe as the subscribers have never used Globe’s data services.  

there are so many things wrong about this. it is plain and simple dishonesty on the part of Globe and victimizing their own subscribers. how many Globe subscribers have ignored these unauthorized charges  in their bills allowing Globe to get away with it? what if Globe made this “billing error” to 2 million subscribers? Globe would be earning at least P180M, a windfall!

there ought to be a law to punish companies like Globe for things like this.


bench’s Naked Truth crosses the line to brand destruction from brand building

September 25, 2014 Leave a comment

bench is a local clothes brand that sell a complete wardrobe that cater mostly to the young. they have very good clothes at affordable prices for the pinoy teen. it is also known to have one of the most engaging outdoor advertising, mostly on EDSA with giant billboards of local and sometimes international celebrities.

they have this annual fashion show. well we are calling it a fashion show for lack of another term , where underwear is modeled by  local celebrities and models. the idea for the event we suppose was picked up from the popular Victoria’s Secret annual fashion show that feature super models in really sexy and skimpy underwear with all types of wings making them out as beautiful and sexy angels.

the bench fashion show started very close to the Victoria’s Secret concept – local celebrities modeling bench underwear also with wings. that has evolved over the years and this year it is called “The Naked Truth” .

we do not know how much of Bench’s sales are from their underwear lines but we are guessing they do  not command the majority of their sales. in fact, we think its very little, maybe less than 10%? but that is not the point. Bench does not hold an annual underwear fashion show to promote the line to generate sales but to get buzz, to get publicity for the brand. the prospect of seeing celebrities in underwear has a certain appeal to consumers, at least that is what we think Bench thinks.

they are no longer angels and we struggle to find where is the fashion in them and even where the underwear has gone. surely the pictures are showing that the there was a clear attempt to not show underwear.

these two pictures from the “fashion chow” got the most attention at social media and for all the wrong reasons. there was outrage and sharp hatred for these pictures. the first picture of the left shows coco martin on stage with a leash and at the end of the leash is a female model on all fours just like a dog. this is exactly what we do not want our men and specially our women to be – master and salve relationship with the women being treated like a dog.

the other is another actor, jake cuenca wearing something we cant figure out what it is or what it is called. we do not think it has a name except its obscene and horrendous.

we are wondering – are these brand images that Bench wants to have? and are these brand imaged appropriate for the youth, the market segment that comprice the bulk of Bench consumers? Bench may have achieved their goal of getting attention but we are wondering they think the kind of attention they are getting from the event is worth it. these things whether they like it or not will affect its brand image.

with these pictures, Bench now took for itself a brand image of poor taste, crass and vulgarity – adjectives that a fashion brand will not want for itself, s;pecially poor taste. good taste is certainly one of the top brand attributes any fashion brand would want.

victoria’s secret’s annual fashion show of supermodel angels in underwear are hardly criticized for such things. the supermodels in their show do wear very skimpy underwear but they never cross the line to vulgarity. victoria’s secret is a brand that sells mostly underwear, hence the underwear fashion show they hold every year is a direct match to what the brand is all about. bench on the other sell the complete wardrobe and holding an underwear fashion show does not make sense as they probably sell much more jeans and t-shirts than underwear. the sales of underwear in Bench stores being so minuscule and a fashion show supposedly featuring them and taking the brand image to the gutter makes no sense to us.

marketing efforts, even fashion shows, are supposed to do something positive to the brand, to be able to contribute to brand building. this fashion show  did a lot more destruction and deterioration than building anything.




“strategic thinking” according to Calvin of Calvin & Hobbes

September 25, 2014 Leave a comment

good strategic thinking is all about using what you have – the market, the competition, consumer insights (psychographics)  and your objectives and  putting all those together and funnel them into a coherent action that gets you what you want. it is not at all random but it is placing all the elements, sometime a few often numerous into a certain sequence that leads to getting your goals achieved.

that is essentially what Calvin did,

new ACET 2014 schedule released

September 22, 2014 Leave a comment

New ACET Schedule announcement MM-page0001

source : http://www.ateneo.edu/ls/undergraduate/news/new-acet-schedule-loyola-heights-campus


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